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Deepening Intentions: A Pioneering Adventure Yoga Company Folds Climate Action Into Its Business

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When Jen Hoddevik founded The Travel Yogi in 2010, her goal was to elevate the experiences she knew were possible through both adventure travel and yoga by blending them. She was the first to bring the two experiences together and since then, with carefully curated itineraries that combine yoga and adventurous destinations, The Travel Yogi has evolved the concept of ‘yoga retreats’ from the beach to incorporate forays into the wilderness, deepening the powerful benefits of both yoga and adventure travel.  

In 2021, The Travel Yogi is setting an explicit intention around environmental wellness with its commitment to Tomorrow’s Air as an Education Partner, supporting education for climate action and carbon removal and ordering the removal and permanent storage of one ton of carbon dioxide. Carbon dioxide is removed and permanently stored by Tomorrow’s Air partner Climeworks, which has a direct air capture plant located in Iceland. Carbon dioxide is captured from the ambient air and stored deep underground in basaltic rocks, where is mineralizes within two years. 

“Yoga is inherently about unity, and an awareness for the interconnectedness of all things,” says Hoddevik. “We know that our personal wellbeing is closely tied to the wellbeing of the environment.  Learning that in order to restore our climate we need to tackle legacy emissions along with emissions reductions was a powerful realization. With the Tomorrow’s Air partnership we’re supporting global  education, plus chipping in to help remove and permanently store excess carbon dioxide from our atmosphere.” 

One of the Travel Yogi’s most beloved and successful itineraries has been its yoga retreat in Iceland.  Their yoga adventure explores waterfalls and geysers, allows travelers to taste-test their way around Reykjavik, finds zero light pollution in the south (Northern Lights, anyone?) surrounded by Icelandic horses and chillaxes in the Blue Lagoon. While Iceland’s use of geothermal energy and focus on sustainability has always taken center stage on this yoga retreat adventure, that sense is now heightened by The Travel Yogi’s commitment to the climate and the knowledge that carbon dioxide emitted from all around the world is being permanently stored in the ground underfoot.

Learn more about The Travel Yogi and how your company can join Tomorrow’s Air

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