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Cycling Tourism: Europe’s 44 Billion Euro Gold-mine

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A new study has found the cycling tourism  brings more than €44 billion annually to the European continent, according to the European Cyclists Federation. Already considered one of tourisms biggest growth sectors, this number  was a key topic at the ECF/EGWA Cycle Tourism Conference in September, where industry experts met to discuss opportunities to maximize this trend. The report also cited a approximate estimate of 2.3 billion cycling trips across the continent that have a tourism industry value. The study’s author, Dr. Richard Weston of the University of Central Lancashire, remarked:

This study shows that cycle tourism is more sustainable environmentally, socially and economically; being less reliant on air travel. Cycle tourism disperses visitors to areas that traditionally do not attract tourism and supports employment in local economies.

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