CNN Names Scotland as World’s Top Destination

6 February 2013

US broadcasting giants have released a list of the “Top Travel Destinations for 2013", with Scotland leading the pack as number one.  The CNN article highlights the huge array of outdoor events and activities taking place in Scotland as part of the Year of Natural Scotland 2013.

Mike Cantlay, VisitScotland chairman said: “This is a tremendous accolade for Scotland and what a great way to start the New Year. 2013 is a massive year for Scotland with a plethora of things to see and do and a host of events to participate in across the country, all under the banner of Year of Natural Scotland.

“Undoubtedly the global success of Brave and the awe inspiring images of Scotland in Skyfall will have whetted the appetite of many potential visitors from home and around the world.   Throughout 2013 we must capitalize on this success and position the majesty and magnificence of Natural Scotland on the world stage.

“Despite the tough economic environment, momentum is building ahead of 2014 where we will welcome the Ryder Cup, the Commonwealth Games and of course Scotland’s second Homecoming. Endorsements such as this really help to secure Scotland’s leading position on the global tourism map as a must see destination.”

To find out how you can get involved in this fantastic year of activity, please go to is a one stop shop for all travel trade, which will assist with building up a strong knowledge of Scotland and provide the tools to help to sell Scotland to a range of clients.

The site also contains a travel trade toolkit which provides over 25 itineraries varying in length and theme; these can be used to plan an itinerary, or for gathering inspirational ideas.  There are also plenty of images, guides and videos of Scotland which can be downloaded free of charge here.

Finally, there is a searchable database of Scottish products including DMC/Incoming operators which provide both commissionable and net rates to the travel trade here.