Lauren Hefferon, Founder and CEO Ciclismo Classico, an award-winning cycling tour company based in Boston that has won Outside magazine and National Geographic trip-of-the-year awards, was profiled in Inc. Magazine in an article about doing what you love for a living.Lauren Hefferon, Founder and CEO Ciclismo Classico, an award-winning cycling tour company based in Boston that has won Outside magazine and National Geographic trip-of-the-year awards, was profiled in Inc. Magazine in an article about doing what you love for a living.