CC Africa Brings Its “Doing Well by Doing Good” Philosophy to India

3 July 2008

New York - July 2008: In keeping with Conservation Corporation Africa's and Taj Hotels Resorts & Palaces' shared social and conservation principles, Taj Safaris' lodges have now adopted the CC Africa ethos of "Doing Well by Doing Good" in India.

Mahua Kothi, adjacent to Bandhavgarh National Park, recently held their first Conservation Lesson, involving three naturalists, 15 community school children and a teacher, who gathered at the lodge for an interpretive jungle game-drive experience. The focus was on teaching the children why conserving the jungle is important for future generations. The children spent the entire day learning about animals, plants, insects and birds and saw chital, wild boar, peafowl, monkeys and a tiger.

"This Conservation Lesson was a great start and the first of many more to come. The children had a wonderful time and are looking forward to their next drive," said Karan Modi, naturalist at Mahua Kothi. "Tomorrow's natural resources stand a better chance of survival if today's children learn how to conserve the precious wilderness areas closest to them."
Baghvan, adjacent to Pench National Park, launched their first community project by creating and distributing special backpacks for the local children. The backpacks are being sold to guests at the lodge's Safari Shop for $10 each. The backpacks are then distributed to neighboring community schools. To date, 70 satchels have been sold at Baghvan and 53 at Mahua Kothi, and distributed to community schools in need.  

"We thought that the school backpacks were a great idea for guests wishing to make a small contribution, and hope that this will be the start of many more empowering community projects in the months to come," said Emmanuelle Moneger, Operations Manager for Taj Safaris.
CC Africa believes in ongoing investment in sustainable conservation development and community empowerment. The company's core ethic of Care of the Land, Care of the Wildlife, Care of the People has easily translated to Taj Safaris' lodges in India, where many more innovative and empowering community projects will follow.

About CC Africa and Taj Hotels Resorts and Palaces: As the leading African safari operator, CC Africa has 45 exceptional lodges, Tented Camps and Walking Safaris in Africa's most breathtaking wilderness locations. With over 30 years of tailor-making safaris in Africa, CC Africa's portfolio spans South Africa, Kenya, Tanzania, Namibia, Zimbabwe and Botswana.
Established in 1903, Taj Hotels Resorts and Palaces is one of Asia's largest and finest group of hotels, comprising 56 hotels in 39 locations across India, with an additional 17 international hotels in the Maldives, Mauritius, Malaysia, Seychelles, UK, USA, Bhutan, Sri Lanka, Africa and the Middle East.

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