Bringing “Sister” Industries Together
As trends of the last several years have shown, people are increasingly planning treks, floats, rides and tours in every corner of the world — and specific equipment needs are...
Research
Finding A Baseline: ATTA and Intrepid Travel Partner to Learn About Climate Action in Adventure Travel Industry
By Kaitie Worobec, ATTA Climate Action Intern “Climate Change to drive ‘massive’ investment shift’” — BBC “James Murdoch Slams Fox News Over Climate Change Denial” — The Daily Beast “Climate...
Research: A Trove of Life and Diversity, Brazil Beckons Adventurers
With the greatest biodiversity on earth spread over six terrestrial biomes and three large marine ecosystems, Brazil provides an abundance of water, fertile land, hundreds of thousands of animals and...
Research: Near East Firmly Plants Flag on Adventure Travel Map After AdventureNEXT Near East Event
With deep historical and cultural roots and a rich range of adventure activities, Jordan offers a wealth of opportunities for travelers to immerse themselves in a welcoming, diverse corner of...
Research: Adventure Travel Evolves to Encompass Immersive Experiences, Cultural Encounters
Though that thrilling adrenaline rush and an opportunity to be pampered still entice adventure travelers, they are increasingly seeking out new and immersive experiences, cultural encounters, and soft adventure activities,...
Research: How Travel Agents Expand Market Reach, Serve as Advocates for Tour Operators
Logic might suggest that technology has made it easier than ever for people to book their own travel experiences. But even if travelers skip over the middlemen and book directly...
2018 Industry Snapshot Report Reveals New Top-of-Mind Destinations for Today’s Adventure Travelers
In 2017, South America and the Mediterranean were hotspots for adventure travelers, but over the last several months, Eastern Europe and Southeast Asia have increasingly piqued travelers’ interest. This shift...
Practical Applications, Trend Predictions Based on New Adventure Traveler Research
A new study conducted by the Adventure Travel Trade Association (ATTA) in conjunction with researchers from East Carolina University showed that adventure travelers today are more interested in seeking transformative...
Key Adventure Travel Trends: For 2017 Planning and Beyond
As part of our 2016 Industry Snapshot we identified key takeaways from the adventure travel tour operator industry. Wondering where your tour operation fits in the mix? Doing business with...
Countries Ranked At Top For Adventure Tourism Development Index Report Categories
The 2016 Adventure Tourism Development Index report was recently released and provides policymakers and tourism planners with a unique look at the adventure tourism opportunity. The ATDI’s scorecard is the...