Frequent Travelers, Climate and What To Do
A new research report from the Adventure Travel Trade Association (ATTA) and Tomorrow’s Air sought to understand how people think about travel and climate change and how those thoughts impact...
Research
The Influence and Impact of Women in Adventure Travel
It is a critical moment for women in adventure travel. The COVID-19 pandemic has devastated much of the tourism industry around the world, with the worst impacts being felt by...
High Demand for Chile as an Adventure Travel Destination
(See Spanish version below) From October-December 2021, the Adventure Travel Trade Association (ATTA) partnered with Chile’s National Tourism Service (SERNATUR) to conduct a QuickPoll about the adventure travel trade’s current...
Adventure Travel Trends 2022
Research is finding that although the effects of COVID-19 are still being felt going into 2022, governmental restrictions on travel are relaxing, with the WHO and UNWTO urging nations to...
Creating, Communicating, and Connecting: Technology in Adventure Travel
Recent research by the Adventure Travel Trade Association (ATTA) and others has shown that the adventure travel community has a need for improved booking, payment, scheduling, and customer management software...
Adventure Travel Business Outlook Improves from 2020 to 2021
Since the beginning of the COVID-19 pandemic, questions have surrounded the survival and return of adventure travel. To this end, the Adventure Travel Trade Association (ATTA) conducted two surveys of...
Gender Imbalance in Travel Employment
Each year since 2006, the World Economic Forum (WEF) has compiled a Global Gender Gap report that measures gender-based gaps among four key dimensions: Economic Participation and Opportunity Educational Attainment...
Adventure Travel Trade Association Releases the First in a Series of Sustainability Research Reports Showcasing Switzerland’s Leadership in Sustainable Tourism
The report – High Moments, Low Impact: Rethinking Adventure Travel’s Sustainability Efforts – is the first in a series of research reports published by the Adventure Travel Trade Association (ATTA)...
Adventure Travel Industry Snapshot 2021: Noteworthy Insights from 2020 Data
The transformation and future of tourism has been a constant topic of discussion in the adventure travel industry in the last year and a half. Research has shown that domestic...
ATTA Industry Research Affirms 2020 Was Financially Difficult Yet Future is Cautiously Optimistic
There is no question that 2020 was a very difficult year for the adventure travel industry. Many tour operators have indicated an interest in financial assistance through loans or grants,...