In the adventure travel industry, extreme adventure isn’t new. In fact, you might be hard-pressed to find something that hasn’t, at some point, been done in outrageous style. Still, British...
In an effort to showcase innovative thinking that propels the adventure travel industry forward, the Adventure Travel Trade Association (ATTA) welcomed four young business leaders at Adventure Travel World Summit...
I roll in and out of the shadows lining the rugged path. A tricky mix of gravel and giant rock chunks makes it seem like my tires are rolling over...
When she graduated from college, Shelby Austin struggled to find her professional calling. “I knew I wanted to do something that would better the environment, but I was not sure...
Starting in January 2020, Adventure Travel Trade Association (ATTA) members can take advantage of buying carbon offset credits in bulk. The bulk purchase program, called Neutral Together, is the first...
Responding to the climate crisis is a top-of-mind issue across all aspects of life, for all populations, in every corner of the world. Realizing the sweeping consequences of not addressing...
It is 11:00 a.m. in Wadi Rum, the otherworldly landscape painted in shades of orange against a backdrop of mountains and desert. Fifteen of the best adventure guides in Jordan...
Adventure Travel Trade Association (ATTA) team members frequently share breaking news, helpful information, and trend highlights with each other. Below is a curated list of the industry news, global updates,...
Here’s a number every adventure travel professional should know: 2.7 billion. That’s the number of people who will be using social media by the end of 2019, according to Statista....
Not so very long ago, destination marketing organizations (DMOs) were tasked with driving visitors to destinations with the simple goal of getting “heads in beds.” Their paper-heavy marketing campaigns and...
