COVID-19 and the Global Adventure Travel Industry
With the help of the Adventure Travel Trade Association’s (ATTA) global members, the ATTA is actively monitoring the impact of COVID-19 and are conscious of the industry’s concerns. It is...
ATTA News
Q&A: Sustainable Tourism Expert Mariana Aldrigui Shares the Challenges and Opportunities for Women in Leadership Positions
Inspired by 8 March International Women’s Day and ATTA’s Women in Leadership Initiative Brazilian lecturer, researcher, educator, and expert Mariana Aldrigui wears multiple hats in the tourism sector. As the...
Pinterest’s Top Travel Trends Emphasizes Interest in Eco-Friendly Experiences
When armchair travelers seek out jaw-dropping landscapes and enviable food dishes, chances are they turn to Instagram. The social-sharing app is one of the most popular in the world with...
Adventure Travel Trade Association and Intrepid Travel Present: The State of Climate Action in the Adventure Travel Industry
To better understand the current state of climate action within the adventure travel industry, The Adventure Travel Trade Association (ATTA) and responsible tour operator Intrepid Travel have released a new...
Barcelona takes top honors at the first international Accessible Tourism Destination Awards
The first international Accessible Tourism Destination (ATD2019) awards were held 22 January, 2020, as part of FITUR 2020. The World Tourism Organization (UNWTO) and Fundación ONCE celebrated the best ‘Accessible...
Bolstering and Inspiring Women in The Growing Tourism Industry
Recently I attended the inaugural International Women in Travel & Tourism Forum (IWTTF), held in Reykjavík, Iceland, 22- 24 January. On my way back to Cairo, I had a long...
Designing Accessible Adventure Travel: Change the Environment, Not the Body
A common myth associated with adventure travel is that it only includes extreme activities like caving, heli-skiing, and rock climbing. While activities like this are certainly one aspect, adventure travel...
Porter Welfare Relies on Local Authorities, Tour Operators, and Travelers
Hiking up the steep, rocky Inca Trail, travelers stop to catch their breath, snapping photos of craggy peaks across the valley. They sip water as their guide offers context about...
Successful Tourism Pledges are Only One Part of a Sustainable Destination Strategy
Since the announcement of the Icelandic Pledge in June 2017, initiatives that ask visitors to commit to responsible behaviors such as respecting the natural environment and acting kindly when they...
Adventure Tourism Has “The Greatest Opportunity” To Make A Difference
In its sixth appearance at the New York Times Travel Show, the Adventure Travel Trade Association (ATTA) presented to over 130 adventure travel professionals during “trade day” on Friday, 24...