Adventure Travel in an Era of Change
The way forward in the face of climate change is constantly evolving – but taking the first step is critical. This article and research developed with contributions from Nicole Cocolas,...
ATTA News
Guides are the Storytellers of Destinations
Guiding skills are at the core of the success of adventure travel destinations. There is no question that what constitutes the competitive advantage of an adventure travel destination is its...
Brazil Doubles Down on Tourism, Reviving Kenya’s Reefs, and Avoiding Burnout
Adventure Travel Trade Association (ATTA) team members frequently share breaking news, helpful information, and trend highlights with each other. Below is a curated list of the industry news, global updates,...
Shifting Weather and Spontaneity
Banff and Lake Louise Demonstrate Why “Off-Season” Can Be Spot On In June 2018, The Banff Center in Alberta, Canada, hosted 285 adventure travel industry members at AdventureELEVATE, the industry’s...
AdventureELEVATE 2020 Comes to Eugene, Oregon, in May
Pack a raincoat, a taste for craft beer, local wines and cuisine, and a love for the deep outdoors. From 5-7 May, 2020, the adventure travel community will gather in...
There’s a Backlash Against Flying: Is the Adventure Travel Industry Ready for Its Impact?
Born in Sweden in early 2019, the flygskam (flight shame) movement has focused international attention on an industry already under the climate crisis spotlight. And, arguably, for good reason: Nearly...
Tour Companies Tackle Excess Waste by Eliminating Plastics, Donating Leftover Food
In July 2019, Natural Habitat Adventures (Nat Hab) ran a zero-waste trip through Yellowstone National Park. The travelers on the week-long tour diverted 23 kilograms (50.9 pounds) of waste —...
Why Tour Operators Should Consider a Google My Business Page
Maybe you’ve heard of Google My Business. Maybe you even set up a Google My Business (GMB) page a while ago and figured it was doing what it should. Maybe...
AdventureEDU Expands to Stay in Step with Industry Realities
The Adventure Travel Trade Association (ATTA) works diligently to keep its finger on the pulse of the industry and trends that shape the future of travel. As a result, its...
The Plastic Promise
It was a very specific moment that spurred Kristin Hostetter to act. “I was at an event at the Outdoor Retailer trade show, in a packed room, listening to a...