Important Announcement for Our Partners and Members
Due to recent inquiries reflecting confusion, the Adventure Travel Trade Association (ATTA) wants to make it clear that it has no connection to, or association with, ATMEX or ATMEX USA. ...
ATTA News
Mentorship Best Practices: What Do Young Leaders in Adventure Travel Want?
A lot of general business advice notes the importance of mentorship in establishing the foundation for professional success. Several studies note companies invested in mentorship see a return on that...
Research: How Travel Agents Expand Market Reach, Serve as Advocates for Tour Operators
Logic might suggest that technology has made it easier than ever for people to book their own travel experiences. But even if travelers skip over the middlemen and book directly...
Travel Agent Opportunities a Hot Topic During NYT Travel Show Panel, Networking Session
Eighty-seven percent of adventure tour operators answering a recent Adventure Travel Trade Association (ATTA) survey indicated they currently work through travel advisors and agents to sell trips, yet 81 percent...
Leadership Voices: Zina Bencheikh Breaks Down Gender Barriers in Morocco
On a global scale, women represent between 60 percent and 70 percent of the tourism workforce, according to data from the International Labor Organization. Yet, in some parts of the...
SIMA Films Encourage ATTA Delegates to Deeply Consider Plastic Waste, Charitable Consequences
In 2006, filmmaker Daniela Kon found herself in Cambodia shooting a documentary exploring the intersection of sustainable development and tourism. In doing so, she was struck by the number of...
Conservation Efforts in India Result in Rhino Rebound With Help from Local Communities
Millions of people visit India every year, and many of them seek out wildlife during their travels. Tiger tourism remains popular and big cat populations have stabilized in recent years,...
Natural Habitat Serves as Example for Eco-Friendly Adventures
Rolling through the rugged East African landscape, travelers spot giraffes and elephants from a hybrid safari truck. At lunch, they rehydrate with filtered water poured from glass pitchers. They sleep...
Q&A: Navigating Digital Travel Trends with AdventureELEVATE Speaker Luke Bujarski
The digital space is flooded with information and crowded with choices. New tools, platforms, and distribution channels are being created all the time. Technology has blurred the lines for tourism...
Eye on the Industry: Plastic-Free Flights, Receding Glaciers, and Hidden Facebook Marketing Tools
Adventure Travel Trade Association (ATTA) team members frequently share breaking news, helpful information, and trend highlights with each other. Below is a curated list of the industry news, global updates,...