Whether sitting down to a meal with a local family or participating in a walking tour with someone eager to point out mom-and-pop businesses and restaurants, research indicates travelers increasingly...
The Adventure Travel Trade Association (ATTA) is pleased to announce that applications are now being accepted for the first-ever North American AdventureWeek, which will be held in Banff and Lake...
The Adventure Travel Trade Association (ATTA) and Tourism Australia recently surveyed ATTA members about adventure travel in Australia, which uncovered interesting trends on the most popular experiences and a few...
The climate crisis is a universal issue, one that is impacting the travel industry in a very tangible way right now. As the United Nations World Tourism Organization (UNTWO) notes,...
I recently wrote a primer about inbound marketing, what it is, and how to go about initiating a content strategy for a travel business. With this foundation in place, I...
Traditional supply chains are no longer simple and linear. New dynamic paths to reach travelers have sprouted up in the marketplace. We are in the midst of a change that...
What does it mean to have a memorable travel experience? Can we measure behavioral consequences of these memorable experiences? These are just a few of the questions Beau Lotto has...
Not so long ago, the customer journey followed a fairly regular and rhythmic pattern. A potential traveler may have gathered information from a number of companies, then browsed through brochures,...
In 2019, 160,000 trade professionals descended upon Berlin, Germany, to attend ITB Berlin, the world’s largest travel trade show. For many travel professionals and companies, this is the event to...
This article was written by Andrew Urevig and originally published in Ensia. When it comes to conservation, it’s tempting to think that science is the only guide to good policy....
