Over the years, Adventure Travel Trade Association (ATTA) members and delegates at ATTA events have informally created “affinity groups” around specialized topics for which they share a passion. In designing...
When it comes to competitiveness in adventure travel, safety probably doesn’t spring to mind as the inspirational benefit or feature that gets people talking and ready to book the trip...
Approximately 8 million tons of plastic litter enters the ocean every year, threatening marine wildlife and ecosystems, human health, and coastal livelihoods. It is a transboundary problem requiring global coordination...
For the past 20 or so years, community-based tourism (CBT) initiatives have been under development throughout the Andean highlands and Amazon lowlands of South America. The region’s immense cultural, biological,...
Kayaking near the glacier is a thing of the past at Patagonia’s Viedma Glacier. Due to climate change, it’s just too dangerous to approach the glacier now. Massive chunks of...
As the Doomsday Clock closes in on midnight, the term “global warming” and its reactionary partner “climate action” have taken on significance beyond buzzwords. Recognizing the true urgency of climate...
Seeing wildlife can be a memorable part of any travel experience and high on the bucket list, especially since many adventure seekers are nature lovers too. However, tourists and travel...
The United Nations’ Sustainable Development Goals (SDGs) provide a plan for all countries to concentrate their efforts in 17 areas to end poverty, protect the planet, and ensure prosperity for...
Climate action and carbon neutrality are not new concepts to the Adventure Travel Trade Association (ATTA) or the travel industry in general. Recognizing the very act of travel contributes to...
A quick search on “Millennials and travel” produces hundreds of hits about this younger generation’s travel preferences and behaviors. While their specific demographic details as consumers are certainly triggering changes...