One Trip to Antarctica, A Lifetime of Lessons
Looming icebergs, cute fur seals and clumsy penguins, miles of hushed quiet: This is what came to mind when I first learned I would be traveling to Antarctica with a...
Field News
Adventure Tourism Discourse Advances at ITB Berlin, World’s Largest Tourism Trade Fair
Conversations surrounding adventure tourism at ITB Berlin have progressed noticeably since the Adventure Travel Trade Association’s (ATTA) first appearance at the enormous global trade fair in 2006. Once revolving around...
ATTA Joins Antarctic Expedition for Conservation and Climate Awareness
Research and education director of the Adventure Travel Trade Association (ATTA) Christina Beckmann will join an international group of climate activists, clean energy entrepreneurs, documentary filmmakers, and corporate social responsibility...
Are Your Company’s Adventure Tours Wildlife-Friendly?
The thrill of experiencing wildlife can be the highlight of a trip, an opportunity to take the perfect photograph, and, in some cases, the main reason for choosing a destination....
Intrigue Builds for Adventure in Japan
Some of the most important work done by the Adventure Travel Trade Association (ATTA) involves exploring and understanding new destinations with tourism planners and passionate entrepreneurs who hope to build...
Steve Fitzgerald Leaves Lasting Legacy in Adventure Travel Family
We are saddened to report the passing of an industry leader and friend, Steve Fitzgerald. Steve and his life partner, Nicky, were key supporters of the Adventure Travel Trade Association...
AdventureWeek Reveals a More Intimate, Adventurous, and Diverse Tuscany
AdventureWeek events organized by the Adventure Travel Trade Association (ATTA) have always been a complicated mix of anticipation, expectation, and exploration as several stakeholders converge to convey a particular destination’s...
Adventure Travel in Latin America: Opportunities for Businesses, Benefits for Communities
In Latin America, it is well understood — if not perfectly documented — that adventure tourism is a business sector capable of delivering important benefits to businesses, communities, and the...
Kyrgyzstan Reconnaissance Showcases Country’s Adventure Opportunities, Prepares Local Operators for Tourism Partnerships
After a hard day’s cross-country drive that ended at an impressive elevation of 3,400 meters, most people in our group hesitated before climbing on. Several people opted out of the...
Kyrgyzstan Sets Stage for Promising Future in Adventure Travel
When Kyrgyzstan became a republic in 1993, the important work of the UNWTO Silk Road Programme began in earnest, and development agency support followed suit, including assistance from USAID (USA)...