We are saddened to report the passing of an industry leader and friend, Steve Fitzgerald. Steve and his life partner, Nicky, were key supporters of the Adventure Travel Trade Association...
AdventureWeek events organized by the Adventure Travel Trade Association (ATTA) have always been a complicated mix of anticipation, expectation, and exploration as several stakeholders converge to convey a particular destination’s...
In Latin America, it is well understood — if not perfectly documented — that adventure tourism is a business sector capable of delivering important benefits to businesses, communities, and the...
After a hard day’s cross-country drive that ended at an impressive elevation of 3,400 meters, most people in our group hesitated before climbing on. Several people opted out of the...
When Kyrgyzstan became a republic in 1993, the important work of the UNWTO Silk Road Programme began in earnest, and development agency support followed suit, including assistance from USAID (USA)...
In May 2016, the Adventure Travel Trade Association (ATTA) hosted the AdventureNEXT Balkans regional event. After only one year, the ATTA is able to report a significant impact as a...
Patagonia is a well-known region in South America, but many people do not know how to define its exact territory. Some are even unaware of the fact that Patagonia is...
In late 2016, staff at the Adventure Travel Trade Association (ATTA) decided to focus on two big initiatives that are important to us and our community, one of which was...
On the first day of AdventureNEXT Near East, old friends caught up with each other and first-time delegates began meeting other industry players, everyone easing into event mode (and some...
Advance preparations are well underway between the Adventure Travel Trade Association (ATTA) and Toscana Promozione to reveal a largely unknown side of one of Italy’s most romanticized classical tourism destinations...