ATTA Concludes Safety Guidance, Best Practices Training in Jordan
It is 11:00 a.m. in Wadi Rum, the otherworldly landscape painted in shades of orange against a backdrop of mountains and desert. Fifteen of the best adventure guides in Jordan...
Field News
OutDoor by ISPO Unlocks Potential for Strategic Collaboration Between Adventure, Gear/Apparel Industries
There are many parallels between the human-powered outdoor gear and apparel industry and the adventure tourism industry. Each is deeply rooted in values-based leadership, driven toward progressive business practices, and...
ATTA’s CEO Shannon Stowell Discusses Healthy Tourism at World Economic Forum in Jordan
On 6 April 2019, the Adventure Travel Trade Association’s (ATTA) CEO, Shannon Stowell, participated in a panel discussion on the future of tourism in Jordan at the World Economic Forum...
There’s Something About Japan: Reflections from AdventureWeek
There’s something about Japan. You can’t quite put your finger on it, but when you experience it, it changes you. It stays with you and you want to live it...
Adventure Travel Trade Association Enters Partnership with ISPO Group, World’s Leading Sports Network
The Adventure Travel Trade Association (ATTA) and ISPO, the world’s leading sports network for business professionals and consumer experts, announced a long-term, international partnership, which begins in 2019 at Europe’s...
From Embracing the Unknown to Feeling at Home in India
I stumbled off my long flight from Belgrade to Bhopal, tired and with growing anxiety about my upcoming travels. It was my first day in India, and based on stories...
Alberto Peruzzini Leaves Adventure Legacy in Tuscany and Beyond
Among the early observations I made about ten years ago of Alberto Peruzzini — a long-time friend and colleague who served for many years as the head of Toscana Promozione...
ATTA’s CEO Calls on Adventure Industry to Address Overtourism, Climate Change
Though many people might conjure up images of cycling, trekking, and rock climbing when they think of adventure travel, this tourism sector has evolved to encompass so much more. Providing...
Guyana Becomes First Country to Adopt International Guide Standards
On November 5, 2018, Guyana, a small Caribbean nation in South America, became the first country in the world to commit to to the Adventure Travel Guide Standard (ATGS). Originally...
Across Countries and Into Neighborhoods, Trail Tourism Disperses Travelers and Shares Local Lore
We’ve just completed our seventh day on the Alpe-Adria Trail. Over the past week, my husband and I have walked more than 110 kilometers (nearly 70 miles) up steep climbs,...