When she graduated from college, Shelby Austin struggled to find her professional calling. “I knew I wanted to do something that would better the environment, but I was not sure...
It is 11:00 a.m. in Wadi Rum, the otherworldly landscape painted in shades of orange against a backdrop of mountains and desert. Fifteen of the best adventure guides in Jordan...
There are many parallels between the human-powered outdoor gear and apparel industry and the adventure tourism industry. Each is deeply rooted in values-based leadership, driven toward progressive business practices, and...
On 6 April 2019, the Adventure Travel Trade Association’s (ATTA) CEO, Shannon Stowell, participated in a panel discussion on the future of tourism in Jordan at the World Economic Forum...
There’s something about Japan. You can’t quite put your finger on it, but when you experience it, it changes you. It stays with you and you want to live it...
The Adventure Travel Trade Association (ATTA) and ISPO, the world’s leading sports network for business professionals and consumer experts, announced a long-term, international partnership, which begins in 2019 at Europe’s...
I stumbled off my long flight from Belgrade to Bhopal, tired and with growing anxiety about my upcoming travels. It was my first day in India, and based on stories...
Among the early observations I made about ten years ago of Alberto Peruzzini — a long-time friend and colleague who served for many years as the head of Toscana Promozione...
Though many people might conjure up images of cycling, trekking, and rock climbing when they think of adventure travel, this tourism sector has evolved to encompass so much more. Providing...
On November 5, 2018, Guyana, a small Caribbean nation in South America, became the first country in the world to commit to to the Adventure Travel Guide Standard (ATGS). Originally...