How a Family Farm is Growing Adventure Tourism in the American South
It’s all about connection for Christopher Joe, the owner and operator of a tour company on his family’s farm in the Black Belt region of rural Alabama. Keeping his family...
Field News
COVID-19 and the Global Adventure Travel Industry
With the help of the Adventure Travel Trade Association’s (ATTA) global members, the ATTA is actively monitoring the impact of COVID-19 and are conscious of the industry’s concerns. It is...
Adventure Travel Community Rallies in Support of Australia During Bushfire Crisis
Extreme drought and high temperatures set off a series of bushfires in Australia in September. Encouraged by strong winds, the fires have continued to spread and still show no signs...
Tour Companies Tackle Excess Waste by Eliminating Plastics, Donating Leftover Food
In July 2019, Natural Habitat Adventures (Nat Hab) ran a zero-waste trip through Yellowstone National Park. The travelers on the week-long tour diverted 23 kilograms (50.9 pounds) of waste —...
ATTA Internship Program Sows Seeds to Nourish Tomorrow’s Industry Leaders
When she graduated from college, Shelby Austin struggled to find her professional calling. “I knew I wanted to do something that would better the environment, but I was not sure...
ATTA AdventurePro Concludes Safety Guidance, Best Practices Training in Jordan
It is 11:00 a.m. in Wadi Rum, the otherworldly landscape painted in shades of orange against a backdrop of mountains and desert. Fifteen of the best adventure guides in Jordan...
OutDoor by ISPO Unlocks Potential for Strategic Collaboration Between Adventure, Gear/Apparel Industries
There are many parallels between the human-powered outdoor gear and apparel industry and the adventure tourism industry. Each is deeply rooted in values-based leadership, driven toward progressive business practices, and...
ATTA’s CEO Shannon Stowell Discusses Healthy Tourism at World Economic Forum in Jordan
On 6 April 2019, the Adventure Travel Trade Association’s (ATTA) CEO, Shannon Stowell, participated in a panel discussion on the future of tourism in Jordan at the World Economic Forum...
There’s Something About Japan: Reflections from AdventureWeek
There’s something about Japan. You can’t quite put your finger on it, but when you experience it, it changes you. It stays with you and you want to live it...
Adventure Travel Trade Association Enters Partnership with ISPO Group, World’s Leading Sports Network
The Adventure Travel Trade Association (ATTA) and ISPO, the world’s leading sports network for business professionals and consumer experts, announced a long-term, international partnership, which begins in 2019 at Europe’s...