On Thursday, 19 September, the Adventure Travel World Summit in Gothenburg, Sweden, closed with The Looking Glass, a “fireside chat” between Adventure Travel Trade Association (ATTA) CEO Shannon Stowell and...
Daily headlines in newspapers around the world. Alarming studies and projections regarding melting glaciers and rising sea levels. A drastic loss of biodiversity. Chaotic weather with record seasonal extremes. Public...
In the adventure travel industry, extreme adventure isn’t new. In fact, you might be hard-pressed to find something that hasn’t, at some point, been done in outrageous style. Still, British...
In an effort to showcase innovative thinking that propels the adventure travel industry forward, the Adventure Travel Trade Association (ATTA) welcomed four young business leaders at Adventure Travel World Summit...
I roll in and out of the shadows lining the rugged path. A tricky mix of gravel and giant rock chunks makes it seem like my tires are rolling over...
More than 250 adventure travel industry professionals from around the world convened on the shores of Lake George in New York state for the sold-out AdventureELEVATE event 10-12 June 2019....
Emerging tour operators from India, Kenya, Nepal, and Tajikistan have been named as this year’s Adventure Travel Trade Association (ATTA) Tour Operator Scholarship Program winners. Scholarship recipients received registration for...
The Adventure Travel Trade Association (ATTA) is pleased to announce that applications are now being accepted for the first-ever North American AdventureWeek, which will be held in Banff and Lake...
The climate crisis is a universal issue, one that is impacting the travel industry in a very tangible way right now. As the United Nations World Tourism Organization (UNTWO) notes,...
In 2019, 160,000 trade professionals descended upon Berlin, Germany, to attend ITB Berlin, the world’s largest travel trade show. For many travel professionals and companies, this is the event to...