After a challenging year 2020 where every destination had to ‘reinvent itself’ with smart and creative approaches to stay relevant, the Adventure Travel Trade Association (ATTA) recently presented an innovative...
Guiding skills are at the core of the success of adventure travel destinations. There is no question that what constitutes the competitive advantage of an adventure travel destination is its...
The Adventure Travel Trade Association (ATTA) works diligently to keep its finger on the pulse of the industry and trends that shape the future of travel. As a result, its...
This past September, AdventureEDU returned to Aysén, Chile, the country’s least populated region, with three one-day sessions. Last year, AdventureEDU trainings in the region reached professionals in the towns of...
The Adventure Travel Trade Association’s (ATTA) popular AdventureEDU program returned to Tuscany, Italy, this spring with not one, but two, highly interactive sessions in the towns of Lucca (21-22 May)...
Two local rivers have been polluted for decades, but they recently became clean enough for paddle sports recreation. Now, several community-centric nonprofit organizations want to start offering canoeing and kayaking...
The AdventureEDU program reached Central Asia 11-12 October with an engaging two-day workshop held in Kyrgyzstan’s capital city Bishkek, located beneath the fabled Tien Shan (Celestial) mountain range. Fifty-seven participants,...
On 28-30 March 2017, the Adventure Travel Trade Association (ATTA) held its tenth AdventureEDU training program in Southeast Europe since 2013 in Sarajevo, Bosnia and Herzegovina. During this recent training...
AdventureEDU courses and content were delivered across North America in 2016. Below are the latest updates from workshops in New York and Colorado to a two-day AdventureEDU event in New...
A value-based pricing philosophy is recommended for many industries and absolutely applies in the adventure travel industry where uniqueness and differentiation are at the core of the offering. (Adventure travel...
