Guides are the Storytellers of Destinations
Guiding skills are at the core of the success of adventure travel destinations. There is no question that what constitutes the competitive advantage of an adventure travel destination is its...
AdventureEDU
AdventureEDU Expands to Stay in Step with Industry Realities
The Adventure Travel Trade Association (ATTA) works diligently to keep its finger on the pulse of the industry and trends that shape the future of travel. As a result, its...
AdventureEDU Returns to Aysén, Encourages Professionals to Pursue Responsible Growth
This past September, AdventureEDU returned to Aysén, Chile, the country’s least populated region, with three one-day sessions. Last year, AdventureEDU trainings in the region reached professionals in the towns of...
AdventureEDU Trainings in Tuscany Prep Regional Professionals for International Recognition
The Adventure Travel Trade Association’s (ATTA) popular AdventureEDU program returned to Tuscany, Italy, this spring with not one, but two, highly interactive sessions in the towns of Lucca (21-22 May)...
Regional Organizations Band Together to Promote Sustainable Development, Recreation in Philadelphia’s Formerly Polluted Rivers
Two local rivers have been polluted for decades, but they recently became clean enough for paddle sports recreation. Now, several community-centric nonprofit organizations want to start offering canoeing and kayaking...
AdventureEDU Empowers Adventure Operators in Kyrgyzstan
The AdventureEDU program reached Central Asia 11-12 October with an engaging two-day workshop held in Kyrgyzstan’s capital city Bishkek, located beneath the fabled Tien Shan (Celestial) mountain range. Fifty-seven participants,...
Recent AdventureEDU in Western Balkans Focuses on Industry Growth Across Borders
On 28-30 March 2017, the Adventure Travel Trade Association (ATTA) held its tenth AdventureEDU training program in Southeast Europe since 2013 in Sarajevo, Bosnia and Herzegovina. During this recent training...
AdventureEDU Delivered Across North America
AdventureEDU courses and content were delivered across North America in 2016. Below are the latest updates from workshops in New York and Colorado to a two-day AdventureEDU event in New...
Adventure Travel Trip Pricing – Part Two
A value-based pricing philosophy is recommended for many industries and absolutely applies in the adventure travel industry where uniqueness and differentiation are at the core of the offering. (Adventure travel...
Adventure Travel Trip Pricing – Part One
By Christina Beckmann with Toni Neubauer, Gordon Janow, and Russell Walters As any experienced adventure travel tour operator can attest, coming up with a fantastic trip concept – challenging as...