As COVID-19 is leaving a deep mark in the travel industry, most destinations explore how to continue to support its local industry and re-work their strategies for the near and...
Starting in January 2021, the Adventure Travel Trade Association (ATTA) will offer a new every other monthly virtual event series, RAPID. These one day events dive deeply into critical and...
The Adventure Travel Trade Association (ATTA) hosted a Virtual AdventureELEVATE event from 15-16 September 2020. Over 400 delegates that included 25 media and almost 60 buyers from around the world joined...
Yesterday the 15th of September, ATTA hosted its first virtual AdventureELEVATE event, and with over 400 delegates from around the world, lively discussions about the state of the industry occurred...
The Adventure Travel Trade Association (ATTA) has announced that registrations are open for AdventureELEVATE Virtual 2020, happening online 15-16 September. AdventureELEVATE is traditionally an annual North America-based two-day intensive educational...
With the global travel community in upheaval as we work through the ramifications of the COVID-19 pandemic, we hope that educational opportunities for our members, and community, allow us all...
As debates and discussions swirl around the role of the travel industry as agent of harm or help, the adventure travel community again shows its willingness to dive in. On...
AdventureELEVATE is the Adventure Travel Trade Association’s annual North America-based two-day intensive educational and networking conference that brings together thought-leaders and practitioners for inspiration, education and insights into trends that...
Guiding skills are at the core of the success of adventure travel destinations. There is no question that what constitutes the competitive advantage of an adventure travel destination is its...
Banff and Lake Louise Demonstrate Why “Off-Season” Can Be Spot On In June 2018, The Banff Center in Alberta, Canada, hosted 285 adventure travel industry members at AdventureELEVATE, the industry’s...
