Day One of AdventureELEVATE is a Wrap
Yesterday the 15th of September, ATTA hosted its first virtual AdventureELEVATE event, and with over 400 delegates from around the world, lively discussions about the state of the industry occurred...
Events
AdventureELEVATE Virtual Open for Registration
The Adventure Travel Trade Association (ATTA) has announced that registrations are open for AdventureELEVATE Virtual 2020, happening online 15-16 September. AdventureELEVATE is traditionally an annual North America-based two-day intensive educational...
ATTA launches a virtual educational series “Meet the Experts” – First Edition: Animals in Tourism
With the global travel community in upheaval as we work through the ramifications of the COVID-19 pandemic, we hope that educational opportunities for our members, and community, allow us all...
New York Times Travel Show 2020: Focus on Adventure Session
As debates and discussions swirl around the role of the travel industry as agent of harm or help, the adventure travel community again shows its willingness to dive in. On...
Featured Keynote Speakers & Agenda for AdventureELEVATE 2020
AdventureELEVATE is the Adventure Travel Trade Association’s annual North America-based two-day intensive educational and networking conference that brings together thought-leaders and practitioners for inspiration, education and insights into trends that...
Guides are the Storytellers of Destinations
Guiding skills are at the core of the success of adventure travel destinations. There is no question that what constitutes the competitive advantage of an adventure travel destination is its...
Shifting Weather and Spontaneity
Banff and Lake Louise Demonstrate Why “Off-Season” Can Be Spot On In June 2018, The Banff Center in Alberta, Canada, hosted 285 adventure travel industry members at AdventureELEVATE, the industry’s...
AdventureELEVATE 2020 Comes to Eugene, Oregon, in May
Pack a raincoat, a taste for craft beer, local wines and cuisine, and a love for the deep outdoors. From 5-7 May, 2020, the adventure travel community will gather in...
AdventureEDU Expands to Stay in Step with Industry Realities
The Adventure Travel Trade Association (ATTA) works diligently to keep its finger on the pulse of the industry and trends that shape the future of travel. As a result, its...
Keep Traveling, but Travel Responsibly
It’s no secret that the tourism industry contributes its share to the increase of greenhouse gases that warm the climate and in turn leave destinations increasingly vulnerable. Still, tourism and...