AdventureEDU Expands to Stay in Step with Industry Realities
The Adventure Travel Trade Association (ATTA) works diligently to keep its finger on the pulse of the industry and trends that shape the future of travel. As a result, its...
Events
Keep Traveling, but Travel Responsibly
It’s no secret that the tourism industry contributes its share to the increase of greenhouse gases that warm the climate and in turn leave destinations increasingly vulnerable. Still, tourism and...
Summit’s Off-Site Sessions Encourage Creative Thinking, Physical Activity
Creatives, activists, and visionaries from across the globe shared their expertise and passion with Adventure Travel World Summit delegates through an array of unconventional outdoor sessions — more than any...
Behavior Smart: Understanding How People Think — and Applying It to Adventure Travel
The human brain is never more surprising than when making a decision. It often makes choices that run counter to what seems like “good ideas.” It’s influenced by biases deep...
Summit’s Inaugural Gear Trail Leads to Partnerships with Adventure Operators
New to the Adventure Travel World Summit this year, the Adventure Gear Trail featured 10 outdoor gear brands specializing in travel off the beaten path. Throughout the Summit venue, gear...
Industry Leaders Peer into the Looking Glass
On Thursday, 19 September, the Adventure Travel World Summit in Gothenburg, Sweden, closed with The Looking Glass, a “fireside chat” between Adventure Travel Trade Association (ATTA) CEO Shannon Stowell and...
Climate Action Leadership Studio Urges Action in an Imperfect World
Daily headlines in newspapers around the world. Alarming studies and projections regarding melting glaciers and rising sea levels. A drastic loss of biodiversity. Chaotic weather with record seasonal extremes. Public...
Extreme Adventure Highlights Need for Extreme Conservation
In the adventure travel industry, extreme adventure isn’t new. In fact, you might be hard-pressed to find something that hasn’t, at some point, been done in outrageous style. Still, British...
Young Innovators Respond to Industry Challenges with Science, Speed
In an effort to showcase innovative thinking that propels the adventure travel industry forward, the Adventure Travel Trade Association (ATTA) welcomed four young business leaders at Adventure Travel World Summit...
Finding a Natural Rhythm, Sweden Style
I roll in and out of the shadows lining the rugged path. A tricky mix of gravel and giant rock chunks makes it seem like my tires are rolling over...