Online video is the new marketing currency. It is consumed voraciously and can pay off tremendously if done well. Whether you represent a destination marketing organization or you’re a tour...
After a long drought followed by heavy rains, California experienced a colorful super bloom in mid-March that painted its landscape with wildflowers in every shade of the rainbow. The colorful...
A lot of general business advice notes the importance of mentorship in establishing the foundation for professional success. Several studies note companies invested in mentorship see a return on that...
The best strategic partners go together like hiking trails and trekking boots — you can have one without the other but their complementary features enhance each other. These partnerships enrich...
When it launched in 2010, Pinterest immediately acquired a reputation as a social platform for women interested in making their own birthday cards and organizing closets by color. But with...
Blame it on celebrity chefs’ reality television shows, cooking competitions, or those mouth-watering photographs of food and beverages on Instagram — they’ve all had an impact on the growing public...
It’s no secret the media landscape has changed in recent years, and travel publications are no exception. A growing amount of sponsored and paid-for content often overshadows honest reviews and...
A love for adventure travel often encourages people to initially become business owners within the industry, but in the flurry of branding a company, hiring employees, and promoting products and...
Whether intentionally setting out on their own as single individuals or because their normal travel partners are uninterested or unavailable for a particular trip, one thing is certain: Nothing is...
Women are key decision makers in household buying, and the adventure industry has known for several years women make up 50 percent or more of all commercial adventure travelers. In...
