COVID-19 Guide for the Adventure Travel Industry
Check back here for regular updates. Last update 26 March 3:30pm PST Following the UNWTO’s lead, ATTA encourages its community to respond to COVID-19, the virus caused by novel coronavirus, in...
Business Development
Pinterest’s Top Travel Trends Emphasizes Interest in Eco-Friendly Experiences
When armchair travelers seek out jaw-dropping landscapes and enviable food dishes, chances are they turn to Instagram. The social-sharing app is one of the most popular in the world with...
Designing Accessible Adventure Travel: Change the Environment, Not the Body
A common myth associated with adventure travel is that it only includes extreme activities like caving, heli-skiing, and rock climbing. While activities like this are certainly one aspect, adventure travel...
Out From Behind The Glass: China’s Huge Number of Travelers Looking to Explore Outdoors, Other Cultures
Anyone who’s paid attention to reports about travel at all in the past couple of years has no doubt come across the staggering numbers of Chinese travelers. Perhaps you are...
Sustainability, Community Define Gothenburg and Málaga, the 2020 European Capitals of Smart Tourism
Both cities see their smart city development as a long-term work in progress. With a few taps on a smart device, travelers can find all the information they need to...
Crafting An Unforgettable Journey, Person to Person
Travel specialists are more relevant than ever in today’s travel market. There are no more secrets when it comes to travel. What was once considered insider knowledge is now widely...
Why Tour Operators Should Consider a Google My Business Page
Maybe you’ve heard of Google My Business. Maybe you even set up a Google My Business (GMB) page a while ago and figured it was doing what it should. Maybe...
Who Are You? Branding 101 for Tour Operators
A company’s brand identity refers to the visible elements of its brand such as the logo, associated colors, and design, along with written elements like verbal tone and style. These...
With The Right Facilities, Amenities, Latin American Adventure Destinations are Well-Positioned for Incentive Travel
Two years ago, I traveled to the Ecuadorian Amazon to visit the Napo Wildlife Center, an Indigenous-operated ecolodge in Yasuni National Park. It was an amazing experience — a place...
Done Right, Partnerships with Travel Influencers Elevate Destinations’ Brand Awareness, Drive Visitation
With the proliferation and reach of social media, destinations can no longer rely on archaic media marketing tactics to disseminate awareness and information. Yesterday’s television advertisements have been replaced by...