Fighting Food Waste in Adventure Tourism
Blame it on celebrity chefs’ reality television shows, cooking competitions, or those mouth-watering photographs of food and beverages on Instagram — they’ve all had an impact on the growing public...
Business Development
How to Get Travel PR on a Budget
It’s no secret the media landscape has changed in recent years, and travel publications are no exception. A growing amount of sponsored and paid-for content often overshadows honest reviews and...
Establishing Your Adventure Travel Business for Endgame Success
A love for adventure travel often encourages people to initially become business owners within the industry, but in the flurry of branding a company, hiring employees, and promoting products and...
Going It Alone: Solo Travel on the Rise
Whether intentionally setting out on their own as single individuals or because their normal travel partners are uninterested or unavailable for a particular trip, one thing is certain: Nothing is...
Infographic: TourRadar, ATTA Note Key Research Findings on Women’s Travel Behavior
Women are key decision makers in household buying, and the adventure industry has known for several years women make up 50 percent or more of all commercial adventure travelers. In...
How To Create a More Inclusive Workplace
Diversity is the spice of life, but a staff comprised of a wide variety of people doesn’t mean much if your workplace doesn’t also practice inclusivity. The terms “diversity” and...
Wellness Itineraries and Digital Detox Design for Adventure Operators
Everyday the world seems to offer a new dose of chaos in the form of natural disasters, political turmoil, and cultural clashes. Add to that professional stress, personal priorities, and...
African-American Travelers Offer Opportunity for Adventure Market
At the Adventure Travel Trade Association’s (ATTA) recent AdventureELEVATE in Alberta, Canada, I had the privilege of moderating a very lively and topical discussion. With my friends Rue Mapp and...
Virtual Reality: Insights and Opportunities in the Travel Industry
Though hints of virtual reality (VR) have touched society over the last several years, it wasn’t until 2016 when the more mainstream, commercial products Oculus Rift, Playstation VR, and HTC...
Beyond Trendspotting: Understanding Trends and Acting Toward an Inspiring Future
With the dawn of a new year comes conversation of trends shaping the world as we know it — and the travel industry is certainly no exception. Staying aware of...