A common myth associated with adventure travel is that it only includes extreme activities like caving, heli-skiing, and rock climbing. While activities like this are certainly one aspect, adventure travel...
Anyone who’s paid attention to reports about travel at all in the past couple of years has no doubt come across the staggering numbers of Chinese travelers. Perhaps you are...
Both cities see their smart city development as a long-term work in progress. With a few taps on a smart device, travelers can find all the information they need to...
Travel specialists are more relevant than ever in today’s travel market. There are no more secrets when it comes to travel. What was once considered insider knowledge is now widely...
Maybe you’ve heard of Google My Business. Maybe you even set up a Google My Business (GMB) page a while ago and figured it was doing what it should. Maybe...
A company’s brand identity refers to the visible elements of its brand such as the logo, associated colors, and design, along with written elements like verbal tone and style. These...
Two years ago, I traveled to the Ecuadorian Amazon to visit the Napo Wildlife Center, an Indigenous-operated ecolodge in Yasuni National Park. It was an amazing experience — a place...
With the proliferation and reach of social media, destinations can no longer rely on archaic media marketing tactics to disseminate awareness and information. Yesterday’s television advertisements have been replaced by...
Here’s a number every adventure travel professional should know: 2.7 billion. That’s the number of people who will be using social media by the end of 2019, according to Statista....
Not so very long ago, destination marketing organizations (DMOs) were tasked with driving visitors to destinations with the simple goal of getting “heads in beds.” Their paper-heavy marketing campaigns and...