How to Use Responsible Travel Initiatives to Attract Clients
I recently wrote a primer about inbound marketing, what it is, and how to go about initiating a content strategy for a travel business. With this foundation in place, I...
Business Development
Let’s Chat: A Primer on Online Chat Features for Travel Professionals
Not so long ago, the customer journey followed a fairly regular and rhythmic pattern. A potential traveler may have gathered information from a number of companies, then browsed through brochures,...
What Destinations and Tour Operators Should Know About Accommodating Travelers with Learning Disabilities
Boaz Oz is a highly regarded Israeli tour guide who has led thousands of visitors across every part of Israel. For 30 years, Oz struggled to organize his tours and...
VIDEO: Cyber Threats in the Travel Industry: How to Keep Critical Data Safe
On 1 May, members of the adventure tourism community gathered at the Adventure Travel Trade Association’s (ATTA) AdventureConnect in Boulder, Colorado, to learn about cybersecurity from one of Colorado’s highest...
Understanding Cultural Differences: A Guide for Travel Professionals
The United Nations celebrates World Day for Cultural Diversity for Dialogue and Development on 21 May. Recognizing the importance of bridging the gap between cultures and deepening our understanding of...
Inbound Marketing: A Primer for Adventure Travel Professionals
Have you ever landed on a business’ blog post filled with such fantastic information you were compelled to click on that PDF download at the bottom of the page? Then,...
What Adventure Travel Professionals Need to Know About Creating and Distributing Video Content
Online video is the new marketing currency. It is consumed voraciously and can pay off tremendously if done well. Whether you represent a destination marketing organization or you’re a tour...
Traveler Research Signals Increased Awareness, Interest in Responsible Tourism
After a long drought followed by heavy rains, California experienced a colorful super bloom in mid-March that painted its landscape with wildflowers in every shade of the rainbow. The colorful...
Mentorship Best Practices: What Do Young Leaders in Adventure Travel Want?
A lot of general business advice notes the importance of mentorship in establishing the foundation for professional success. Several studies note companies invested in mentorship see a return on that...
Unexpected Partnerships Enhance Tour Offerings, Expand Customer Reach
The best strategic partners go together like hiking trails and trekking boots — you can have one without the other but their complementary features enhance each other. These partnerships enrich...