Can AI Predict Your Next International Adventure?

30 July 2018

Local Adventures adopts first-of-its-kind AI driven 1:1 marketing for adventure tourism

Junction AI, a Dallas-based startup, and Local Adventures, a Dallas Tech Wildcatters success story, are launching the first of its kind application of AI driven 1:1 personalized marketing for adventure tours and gear.

Daniel Pena, CEO of Local Adventures, said, “We’re excited to let AI carry the load for our travelers planning backpacking or other great adventures with us. Until now, adventure seekers were stuck for hours planning and shopping in front of a computer screen just trying to get outdoors,” he continues.

Local Adventures knew they had to disrupt how trip planning works. Artificial Intelligence through Junction AI provided the answer. Without sacrificing their signature quality and personalized attention, they can now automatically match tour offers and adventure gear from Deporte Habitat relevant for each individual customer. The end result is highly engaging marketing that feels personal while remaining cost-effective.

“Working with Local Adventures couldn’t be more exciting,” said Vance Reavie, CEO of Junction AI. “Since our technology automatically matches the right experiences and adventure gear to the right customer, Daniel and his team can focus on discovering the best and most interesting adventures.” While the initial marketing ROI is promising, it’s the gained time-margin that could be the real game changer for a growing company. “Local Adventures won’t have to choose between marketing to new clients and serving existing ones. It’s the best of both worlds.”

Local Adventures plans to rapidly expand their growing footprint in Latin America, and expand into Canada and the United States, with this new marketing innovation. Junction AI is excited to embrace the opportunity to develop their AI capability in both English and Spanish speaking markets.

Contributing members are responsible for the accuracy of content contributed to the Member News section of AdventureTravelNews.