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Butterfield & Robinson, the world’s premier active travel company, won two awards at the world’s leading trade show for high-end experiential travel, which honoured B&R founder George Butterfield and the company’s travel blog, The Slow Road.
George Butterfield won the PURE Award for Experiential Travel at PURE Life Experiences. Voted on by attendees of the trade show, the award honours “an individual whose efforts have directly influenced the development of the experiential travel movement – a true maverick whose commitment, curiosity and daring sets new standards for the industry at large.”
“We accept this award humbly and with gratitude,” said George Butterfield. “My name is on the door, but if the door were large enough it would list all of our travellers, all of our guides/leaders, all of our staff and management over nearly 50 years.”
Voters at PURE also awarded Butterfield & Robinson’s blog, The Slow Road the PURE Award for Innovative and Experiential marketing, declaring it “a clever campaign that uses innovative or unusual methods to encourage personal engagement with a travel product, while staying true to the independent, experiential ethos of the brand.”
“We’re always mindful of our motto – Slow Down to See the World – when planning our trips, and we apply the same ethos to our blog content,” says B&R President Norman Howe. “It’s a thrill to be recognized for doing online what B&R’s been doing for nearly half a century: introducing people to our favourite places in the world by sharing our knowledge and passion.”
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