Brazil expanded its presence as a global leader in ecotourism and adventure travel with a new training module on the Brazil Travel Specialist (BTS) platform. The initiative, led by the Brazilian Tourist Board (Embratur) in partnership with Sebrae (Support Service for Micro and Small Enterprises), was officially launched during AdventureELEVATE Latin America 2025, a major event hosted by the Adventure Travel Trade Association (ATTA) in Bonito, one of Brazil’s premier adventure tourism destinations.
With destinations such as Chapada dos Veadeiros, Pantanal, Rota das Emoções, Ilhabela, and Foz do Iguaçu, Brazil offered a diverse portfolio for adventure-seeking travelers. The course was designed to train international travel professionals to become true experts in Brazil's most iconic nature and adventure destinations.
"Brazil is the perfect destination for those seeking adventure, ecotourism, and fun. We want professionals around the world to be well-prepared to promote these experiences, understanding our attractions, infrastructure, and strategic opportunities in depth," said Marcelo Freixo, President of Embratur. "This new module strengthened Brazil’s leadership in this segment and reinforced our position as a competitive, diverse, and sustainable destination."
“The Brazil Travel Specialist once again showcases Brazil’s leadership in promoting professional-level adventure and ecotourism services to the international market. It is an example for other countries on how to provide practical tools to organizations across a nation in order to improve their capabilities and services,” said Nicolás Caram, Latin America Director at the Adventure Travel Trade Association.
“During AdventureELEVATE Latin America, we launched the Brazil Travel Specialist platform in collaboration between Embratur and ATTA, reaching over 50 specialized Brazilian businesses and 50 international tour operators and journalists. We will continue supporting the delivery of such opportunities to people and destinations with the potential to attract adventure travelers from around the world,” added Caram.
Brazil Travel Specialist: Free, Flexible & International
Launched through a strategic partnership between Embratur and Sebrae Nacional, the Brazil Travel Specialist platform is free and available in both English and Spanish. It has already attracted over 1,500 registered users from countries such as Argentina, the United States, Spain, the United Kingdom, Peru, and Paraguay, and had issued over 400 certifications.
The new module joined a growing portfolio of thematic content available in video, imagery, promotional materials, and expert insights. Users could personalize their learning journeys based on their client profiles. After completing the training, participants received the Brazil Travel Specialist certificate, recognized by Embratur.
Certified professionals also gained access to exclusive benefits, such as invitations to famtours in Brazil and marketing support materials to better promote the country abroad.
🌐 Access the platform: www.BrasilTravelSpecialist.com
Empowering Local Business and Sustainable Development
According to Décio Lima, President of Sebrae Nacional, the training directly benefited Brazil’s small tourism businesses:
"This was a strategic action to promote Brazil globally. Nearly 95% of tourism businesses in Brazil are small enterprises. Supporting their growth through professional training helped generate more jobs and income across the country."
Spotlight on Bonito and AdventureELEVATE Latin America 2025
Held in Bonito from 27-30 April 2025, AdventureELEVATE Latin America gathered global tour operators, travel agents, and marketing experts to share insights and promote sustainable adventure travel. The event featured:
- Inspiring keynote talks
- Interactive workshops
- Immersive field experiences in Bonito’s natural landscapes
- Strategic networking sessions to connect global players
Bonito, known for its crystal-clear rivers, caves, and abundant wildlife, stood out as a model destination for sustainable tourism. Activities such as snorkeling, caving, and hiking raised awareness about environmental conservation, supported by a robust local tourism infrastructure committed to responsible practices.
Embratur – Visit Brasil
Public Relations Office
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