Latest from the ATTA
- Blacks in Travel and Tourism is First Grant Recipient of Tourism Cares’ Diversity in Tourism Fund
- Flywire Becomes the Adventure Travel Trade Association’s Official Preferred Global Payments Partner Through the Newly Announced 2021 – 2022 Partnership
- Sustainability Leadership: ATTA’s Putting Values into Action for Our Global Community
Assistant Editor’s Note: The following introductory excerpt is from Outdoor Retailer Daily; the full article can be read here.
The steadfast outdoor equipment traits of making products more durable, lightweight and functional continue to creep into a growing number of travel-oriented packs and luggage being shown at Outdoor Retailer. Outdoor and travel consumers are becoming one and the same – frequently meeting in the middle with the burgeoning adventure travel market – manufacturers told O.R.D. These consumers demand the same type of outdoor durability and functionality on their gear when facing cobblestone streets and paths less traveled abroad.
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