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Brands Leverage Lightness – Companies Tap Growing Adventure Travel Consumers Who Expect Technical Products

Assistant Editor’s Note: The following introductory excerpt is from Outdoor Retailer Daily; the full article can be read here.

The steadfast outdoor equipment traits of making products more durable, lightweight and functional continue to creep into a growing number of travel-oriented packs and luggage being shown at Outdoor Retailer. Outdoor and travel consumers are becoming one and the same – frequently meeting in the middle with the burgeoning adventure travel market – manufacturers told O.R.D. These consumers demand the same type of outdoor durability and functionality on their gear when facing cobblestone streets and paths less traveled abroad.

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