Latest from the ATTA
- Industry Voices: Antje von Dewitz, Visionary Leader of VAUDE, Sets the Bar for Sustainability Among Outdoor Brands
- LifeStraw’s Humanitarian Mission Drove it to Become a Leading Water Filtration Company
- Leadership Voices: Ana Ines Figueroa and Jorge Moller Offer Insight Into the Latin American Adventure Market
Boundless Journeys Announces Move toward Paperless Communications
STOWE, Vermont—Boundless Journeys has announced a change of marketing plans for 2010. Traditionally, the award-winning small group tour operator has published an annual catalog to whet the travel appetites of their adventurous clients. For the coming year, however, focus has been shifted to their newly redesigned Web site, www.BoundlessJourneys.com, in lieu of a paper catalog.
Company founder and president, Matt Holmes, explains the decision was made for several reasons. “By becoming more Web focused, we’ve been able to eliminate what we decided was a redundant resource. Why print a catalog when there is a much more comprehensive resource available that allows better service at a greater value to our clients? We are also members of The International Ecotourism Society and Sustainable Travel International, and have a responsibility to make decisions that continually move us toward less resource use, less waste, and a smaller carbon footprint, while still delivering the service and tools our clients want to help them plan their next great adventure.” He adds, “We’ve considered making this move in past years, but only recently do we feel the Web has allowed us to provide our clients the information they need at a level that matches – or exceeds – that of our catalog.”
Focusing on the Web is also allowing Boundless Journeys to adapt to the changing needs and habits of the company’s travelers. The newly redesigned www.BoundlessJourneys.com will function as the core informational tool for prospective travelers; available 24 hours a day, 7 days a week, offering interactive components allowing clients to ask questions online and get immediate answers (during business hours), and staying current throughout the year are a few advantages offered by the site. Travelers can also sign up for Boundless Journeys’ monthly e-newsletter and weekly travel specials by submitting their e-mail at www.BoundlessJourneys.com or simply e-mailing [email protected].
Of course, Boundless Journeys still prefers to do some things the old-fashioned way. “Clients can still pick up the phone and talk to one of our staff in person without going through a crazy answering system. We pride ourselves on making the trip planning process as easy, fun, and hassle-free as possible.“
About Boundless Journeys
Boundless Journeys is an award-winning small group adventure tour operator, selected as one of the “Best Adventure Travel Companies on Earth” by National Geographic ADVENTURE, February 2009; and a “World’s Best” tour operator by Travel + Leisure, August 2009.
With a diverse collection of locally guided, small group itineraries around the world, Boundless Journeys offers “The World’s Great Adventures.” The adventure trips 2-16 guests are active, ranging from leisurely cultural explorations and wildlife safaris to challenging trekking in remote regions ― with plenty of easy to moderate walking and sea kayaking in between. For more information, please call 1-800-941-8010 or visit http://www.BoundlessJourneys.com.
Contributing members are responsible for the accuracy of content contributed to the Member News section of AdventureTravelNews.