Latest from the ATTA
- Q&A: Indian Father-Daughter Team Summits Mt. Everest, Smashing Stereotypes About Women
- Travel Agents Reveal Clients’ Adventure Trends; Partnership Between Agents and Adventure Industry Continues to Grow at EDGE Conference
- Adventure Travel Industry, Outdoor Community Unite for Evening of Networking, Fundraising for Adventure Travel Conservation Fund
Bold Betties Secures Funding for Major Expansion
Bold Betties, a pioneer organization in the women’s outdoor adventure industry, has attracted an additional $750k round of outside capital. This new round of financing will enable them to quadruple their presence in cities across America, augment marketing efforts and invest in new technology.
“This financing well help us expand our reach to 120 cities by the end of 2018,” said CEO and Founder, Niki Koubourlis. “In addition, we are investing heavily in our infrastructure and expanding partnerships with experience providers and gear and apparel brands that help make Bold Betties a truly unique and transformative experience for women across the country.”
To date, Bold Betties maintains 32 Chapters in cities across North America, 22 of which have been established within the last six months. Bold Betties’ rapid expansion has helped secure their position as a front runner in the women’s outdoor recreation industry. The company uses social media and technology-enabled platforms to cultivate communities of women who organize outdoor activities and events that push their perceived limits and foster meaningful friendships.
For more detailed information on Bold Betties’ business model and their recent investment acquisition, please see the link to article below as written by BusinessDen.com
Contributing members are responsible for the accuracy of content contributed to the Member News section of AdventureTravelNews.