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Bannikin Asia and 4Ours Launch a Go-To Asia Adventure Trends and Resource Centre Through WeChat

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Bannikin Asia, the satellite office of Toronto-based Bannikin Travel and Tourism, is proud to announce their strategic partnership with 4Ours, a media company with offices in Hong Kong and Beijing.

Left, 4Ours founder Wilde Ng, and Bannikin Asia’s Managing Director Natasha Martin

Together, the two companies will create compelling consumer and trade campaigns for the Asian adventure traveller and are working to provide solid and consistent access to research on this market for the broader industry. To this end, the companies recently launched an informative WeChat group for all travel industry members wanting to learn about the outbound Asian adventure market. Here, group members are invited to ask any questions they have about how to enter the market, succeed in the market and take note of important cultural considerations. Additionally, the Bannikin and 4Ours team will round up the most important trends coming out of Asia on a bi-weekly basis, sharing them with the group and through other social media channels including LinkedIn and Facebook.

“As specialists in adventure and experiential travel, we see the Asian adventure market growing at a rapid rate,” said Natasha Martin, Bannikin Asia’s Managing Director. “With our partners 4Ours, we are here to help guide the industry as they navigate this new and exciting market bursting with potential.”

To join the WeChat group, any tourism stakeholder is invited to email Bannikin Asia Managing Director Natasha Martin ([email protected]).

Contributing members are responsible for the accuracy of content contributed to the Member News section of AdventureTravelNews.

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