Bikes Offer Life-Changing Transportation for Students, Healthcare Workers and Entrepreneurs in Developing Countries
Berkeley, CA – Backroads, the world’s leading active travel company, and World Bicycle Relief are partnering up this holiday season to help deliver the power of bicycles to students, rural workers, healthcare providers, women, entrepreneurs and others in need. World Bicycle Relief provides bicycles to help improve daily transportation for people in impoverished regions where a four-hour walk to and from school is the norm. This holiday season Backroads is supporting World Bicycle Relief’s year-end campaign in which all donations are being matched dollar-for-dollar. The funds raised from this campaign will provide a way forward for the students and communities WBR serves in rural parts of Africa.
Part of World Bicycle Relief’s year-end campaign is celebrating #GivingTuesday with a one-day goal to raise funds for 1,200 bikes. Backroads will help amplify WBR’s big goal that day by encouraging donations to the organization as holiday gifts. World Bicycle Relief will also be matching all donations between now and December 31.
A strong reliable form of transportation can make a major positive difference in people’s lives and help boost economic development, healthcare and education. Backroads’ donation to World Bicycle Relief will have a direct impact on the lives of students. At Kenya’s Bukhaywa Secondary School, which is already receiving bikes as part of the Bicycles for Educational Empowerment program, attendance is up 28% and girls have shared with their teachers that they now aspire to become doctors, engineers, professors and lawyers. More bicycles in the hands of girls and boys in rural regions of the developing world have the potential to help lift families and communities out of poverty.
“Biking is at the core of our company since we began running bike tours across the globe almost 40 years ago,” said Backroads Founder and President, Tom Hale. “Teaming up with World Bicycle Relief enhances our efforts to use the bicycle as a tool for empowerment and it’s gratifying to know that the gift of a bike this holiday season can provide independence and improve lives.”
“We’re inviting our global community to be part of our #GivingTuesday effort by helping us raise funds for 1,200 bicycles on November 29. Having Backroads bring this message to their community to help us achieve success is remarkable. It’s both humbling and inspiring to work with partners who truly understand and believe in the power of bicycles.” Katie Bolling, Director of Partnerships at World Bicycle Relief.
Anyone can give the gift of a World Bicycle Relief bike this holiday season for $147. Other options include a gift of $50 for a toolkit, or $25 for a wheel set. Donations can be made in someone’s name and World Bicycle Relief will provide a special holiday e-card for acknowledgement of the gift. Donate at http://fundraise.worldbicyclerelief.org/Backroads. Additional information on Backroads’ Giving Back program can be found at https://www.backroads.com/why/responsible and World Bicycle Relief’s A Way Forward Campaign here: https://worldbicyclerelief.org/forward/
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