ATTA Webinar: Developing and Marketing New Adventure Destinations, Spotlight: MEXICO

15 January 2010

Special Guests: Christina Heyniger and Antonio del Rosal
Tuesday, January 26th @ 10:00 AM PST / 18:00 UTC

This Webinar for tour operators, adventure media and government policy makers will explore emerging adventure destinations in Veracruz, Oaxaca and Chiapas and the ways in which Mexico is approaching product development and marketing. ATTA and Xola team members just completed an intensive study session in these three states and will present findings and opportunities.

For tour operators interested in learning about new itineraries, the webinar will present new trips that link under-explored resources as well as identify potential partners in rural, scientific, conservation, and university communities for innovative trip offerings. Rafting, kayaking, trekking, birdwatching, mountain biking and horseback riding are some of the activities offered in combination with unusual cultural offerings and top-notch gastronomy.

Beginning in 2010 Mexico will take a strong cross-sectoral approach to developing and marketing new areas in these states and people working in tourism planning and development may learn from the process and challenges of development with the complex range of stakeholders active in Mexico.

Register to receive Webinar access instructions: click here.