The Adventure Travel Trade Association (ATTA) is setting the stage for another unforgettable year of connection, learning, and collaboration. With three major global events planned for 2026 — AdventureELEVATE Europe in Catalonia, AdventureELEVATE Latin America in Perú, and the Adventure Travel World Summit (ATWS) in Québec City — the calendar is shaping up to offer extraordinary opportunities for adventure travel professionals to gather, grow, and be inspired.
A Year of Global Connection
Each ATTA event brings together a passionate community of tour operators, destination representatives, travel advisors, media, and thought leaders who are redefining what adventure travel means in a changing world. From the peaks of the Pyrenees to the Andes to the cobblestone streets of Old Québec, 2026 promises a journey across cultures and continents that reflects the very essence of the industry: collaboration, curiosity, and care for people and planet.
ATTA’s AdventureELEVATE series has become a hallmark for intimate, regionally focused gatherings where creativity meets strategy. Designed for practical insights and meaningful networking, each ELEVATE offers a blend of keynote sessions, interactive workshops, marketplace meetings, and field experiences that showcase the host region’s unique adventure offerings.
The Adventure Travel World Summit® (ATWS) stands as the flagship global gathering for the adventure travel industry - a place where inspiration, connection, and innovation meet. Designed for tour operators, tourism boards, media, and industry partners, the Summit blends thought-provoking keynotes, deep-dive sessions, and unparalleled networking opportunities. Beyond the conference halls, delegates engage in the Tour Operator Marketplace and MediaConnect sessions, where business relationships and story ideas come to life. Each year, ATWS transforms a new destination into a hub of learning, collaboration, and adventure.
Learn more about the differences between AdventureELEVATE and Summit here and how to choose which ATTA event is right for you and your business here.
AdventureELEVATE Europe – Catalonia, Spain
The 2026 calendar begins in Catalonia, where AdventureELEVATE Europe will spotlight the region’s rich cultural heritage, Mediterranean landscapes, and commitment to sustainable tourism. This year’s event will take place in the beautiful Val d’Aran, a charming and historic mountain valley that perfectly captures the spirit of adventure.
Nestled among the snow-capped Pyrenees, Val d’Aran is Catalonia’s hidden gem - a meeting point of flavors, traditions, and untamed nature. Adventure threads through its valleys and ridgelines, carried by the Garona River from its alpine source to the plains below. Whether pedaling along storied cycling routes, wandering quiet forest trails, or navigating its rushing canyons, travelers discover a region that lives and breathes sustainability. In Val d’Aran, conservation, culture, and innovation converge to create experiences that linger long after the journey ends.
Attendees can expect immersive pre-event adventures, culinary experiences rooted in Catalan tradition, and conversations that bridge innovation and conservation in European travel. Catalonia’s breathtaking mix of mountains, coastlines, and rural communities make it the ideal backdrop to explore how European destinations are leading with purpose. For ATTA’s European community, AdventureELEVATE Catalonia offers an inspiring opportunity to reignite partnerships and chart the next chapter of adventure growth across the continent and beyond.
AdventureELEVATE Latin America – Perú
Next, AdventureELEVATE Latin America happens in Perú, a country where adventure, history, and community intertwine at every turn. From the highlands of the Andes to the Amazon basin, Perú's landscapes embody the diversity that defines Latin American adventure travel. The event will gather regional and international professionals for deep-dive discussions on sustainability, product development, and storytelling, all while experiencing the warm hospitality that makes Perú one of the world’s most inspiring adventure destinations.
With its focus on Latin America’s growing leadership in regenerative tourism, AdventureELEVATE Perú will also highlight how local entrepreneurs and communities are shaping a more inclusive, resilient industry across the region. Lima, Perú's capital and one of South America’s most accessible gateways, welcomes delegates with world-renowned gastronomy, dynamic culture, and striking natural beauty that reflect the spirit of adventure and sustainability.
Adventure Travel World Summit – Québec City, Canada
The grand finale of the year arrives in September 2026 with the Adventure Travel World Summit (ATWS) in Québec City, Canada — marking the Summit’s exciting return to North America.
“We’re thrilled that the 2026 Adventure Travel World Summit is coming to North America, in stunning Québec City!” said ATTA President Gustavo Timo. “Québec offers an incredible mix of culture, wilderness, and hospitality, making it an ideal host for our global community.”
The Summit will convene hundreds of delegates from across the world for four days of inspiration and exchange. Expect keynote speakers pushing the boundaries of sustainability and innovation, a vibrant marketplace connecting buyers and suppliers, a MediaCONNECT session for global storytelling, and of course, the signature Day of Adventure that lets participants explore the host destination firsthand.
Québec City’s historic charm, French-Canadian culture, and surrounding nature from the Laurentians to the St. Lawrence River promises a setting as dynamic as the conversations that will unfold there.
A Pause, Then a Return for AdventureELEVATE North America
With ATWS taking place in North America in 2026, ATTA will take a brief hiatus from AdventureELEVATE North America, gearing up for an exciting comeback in 2027.
“That means we’ll take a one-year pause from AdventureELEVATE North America, returning in 2027,” said Timo. “In the meantime, connect with our community at ATWS Québec, or at ELEVATE Europe and ELEVATE Latin America.”
This approach allows the North American community to unite at the Summit while ensuring each event receives the focus and creativity it deserves.
Join the Global Conversation
Whether you’re a tour operator seeking new partnerships, a destination looking to showcase your offerings, or a journalist ready to uncover the next great travel story, ATTA’s 2026 events will offer unmatched opportunities to connect with the people and ideas shaping the future of adventure.
Registration and early-bird rates are now available on events.adventuretravel.biz.
Start planning your 2026 year of adventure now — Catalonia, Perú, and Québec City await.