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ATTA Spearheads PR Task Force and Adventure Travel Experts Databank

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ATTA Public Relations Ad Hoc “Task Force” Gets Rolling in March 2007:

Beginning in March 2007, the ATTA’s new, ad hoc group of seasoned PR experts and journalists representing the adventure travel community will participate in collaborative sessions on critical issues facing the industry and begin developing a steady flow of adventure travel story leads and ideas to the most influential journalists in the industry. Interested? ATTA Member ideas? Insights? Contributions to offer? Write:[email protected]

ATTA Sets May 2007 Launch for Adventure Travel Experts Databank:
Respected adventure travel industry pioneers, pundits, experts, guides and others who are credible, knowledgeable, and media-genic, will, with ATTA endorsement, be featured in a forthcoming “Who’s Who” directory designed primarily for journalist access. Serving as our industry’s definitive list of adventure personalities, these ATTA Member experts (only) will have an opportunity to address critical topics with media and be open to speaking engagements and special events. ATTA Members may send bios/photos of their most highly recommended, dynamic candidates for this effort to[email protected]

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