ATTA Releases New Online Companion Courses: Sales Funnels and High-Converting Websites

18 January 2022

The Adventure Travel Trade Association (ATTA) is partnering with industry expert, Fernando Diez to provide a new online education track, “Sales Funnels and High-Converting Websites”.  Sales Funnels and High-Converting Website are two self-paced ATTA OnlineEDU companion courses designed to show you how to successfully use storytelling to guide website visitors on the perfect customer journey through your website, and to engage with those leads in a well-crafted sales funnel.

Using a step-by-step approach, the track bundle outlines the critical pieces required to develop a new website, or how to redesign an existing one, so customers stop exiting your website and start inquiring and buying. Tour operators and other stakeholders wanting to capitalize on the effectiveness of Sales Funnels and High-Converting Websites will learn the elements that are critical to turning leads into hot prospects who will book a trip with you.

The key take-aways from this track include:

  • How to incorporate a compelling story into your website to make customers listen
  • How to wireframe a website or landing page so that it converts visitors into leads
  • What is a lead magnet and why every website should have one
  • What to do with the leads generated by your lead magnet to get your sales
  • What is a sales funnel and why every website should have one
  • How to design and execute a proper sales funnel that works for your travel business
Watch the Sales Funnels and High-Converting Websites overview below for more about what you will learn from this two-course track bundle. 

The Sales Funnels and High-Converting Websites courses deliver five hours of on-demand video lessons. The course also features downloadable worksheets, interviews with adventure travel business experts, additional resources, and knowledge retention quizzes. To learn more, watch our recent on-demand webinar introducing you to the educator and the topic of Creating a High-Converting Website to Grow Your Adventure Business for more of what you can expect when you enroll.

These two new courses have been added to the ATTA's growing collection of online self-paced training initiatives for adventure travel businesses. Hundreds of students around the globe have benefited from ATTA's online training programs on topics like business management, safety and risk management, guide training, and more. You can view ATTA's library of online training programs, here.