The ATTA and President Shannon Stowell were mentioned in an April 2011 article in Travel Weekly about his recent exploratory mission in Egypt and Jordan, of which he reported back on the state and immediate future of tourism and its recovery there.
The visiting trade association leaders and tour operators participated in a forum staged for Jordanian travel professionals, offering advice, trading ideas and taking questions... They urged the Jordanians “to get engaged” with the U.S. trade associations. The alternative, silence or invisibility, “would be deadly,” said Shannon Stowell, president of the Adventure Travel Trade Association.
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