Latest from the ATTA
- Q&A: Indian Father-Daughter Team Summits Mt. Everest, Smashing Stereotypes About Women
- Travel Agents Reveal Clients’ Adventure Trends; Partnership Between Agents and Adventure Industry Continues to Grow at EDGE Conference
- Adventure Travel Industry, Outdoor Community Unite for Evening of Networking, Fundraising for Adventure Travel Conservation Fund
Baby boomers are intrigued by popular TV shows like “The Amazing Race” and “Survivor,” have large budgets and crave trips that offer authentic cultural experiences, according to a study released last year by the George Washington University School of Business and the Adventure Travel Trade Association.
Read the full article.