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CNN ran an article on baby boomers – and their adventurous bucket lists – which mentioned a study by George Washington University School of Business and the ATTA:
Baby boomers are intrigued by popular TV shows like “The Amazing Race” and “Survivor,” have large budgets and crave trips that offer authentic cultural experiences, according to a study released last year by the George Washington University School of Business and the Adventure Travel Trade Association.
Read the full article.
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