Latest from the ATTA
- Q&A: Indian Father-Daughter Team Summits Mt. Everest, Smashing Stereotypes About Women
- Travel Agents Reveal Clients’ Adventure Trends; Partnership Between Agents and Adventure Industry Continues to Grow at EDGE Conference
- Adventure Travel Industry, Outdoor Community Unite for Evening of Networking, Fundraising for Adventure Travel Conservation Fund
At the recent PATA Adventure Travel and Responsible Tourism Conference and Mart 2012 in Bhutan, the US-based Adventure Travel Trade Association reported that international adventure tourism was valued as a US$89 billion industry in 2010, growing at an estimated 17 per cent a year versus just four per cent for mainstream tourism.