Consumer Digest’s April 2006 issue features a six-page story called, “Amazing! Adventure Travel Gone Wild,” which includes quotes from the ATTA’s Director Chris Doyle, as well as an ATTA Member he referred to the author, Phil Keoghan. Each week, the ATTA receives queries from media around the world about current trends and research, quality tour operators, unusual destinations and adventure travel activities, niche market growth, and more.
In the first part of March 2006 alone, the ATTA has entertained media questions and interviewed with the New York Times, Bloomberg News, Vogue, Seattle Times, and a number of other media outlets. Requests are also arriving from overseas, and continues to grow each month. In 2005, the ATTA’s efforts with the media resulted in no fewer than a dozen national (U.S.) stories concerning adventure travel that included ATTA Members.
As the ATTA continues to report on new research and trends, media query volume also rises. In response, in addition to delivering the latest market trends and research, the ATTA reports first on its member activities that often wind up in publicity in media read, heard and/or viewed by highly desired consumer audiences. Ultimately, such publicity helps to drive consumer awareness about adventure travel and can help to stimulate queries to outfitters and service providers.
If you wish for your company to be considered first when the ATTA interviews with influential media, your first step is to become a member of the ATTA. Next, keeping the ATTA’s leadership apprised of news, trends, and pioneering efforts under way within your organization is key, not only for posting at www.adventuretravel.biz and for consideration within AdventureTravelNews™, but also so that your special resources are top of mind during interviews.
As news, magazine and broadcast media opportunities and coverage occurs, the ATTA will alert ATTA Members.