Tuesday, August 19
10:00 AM PDT / 18:00 CET
The safety of guests, the quality of their experience and ultimately a company’s reputation is in the hands of its guides and tour leaders. An excellent guide in one destination can raise the bar for the industry, while a less competent guide in another can set the industry back. The ATTA has received numerous requests from the adventure travel community to facilitate an industry-wide dialog on guide qualifications and training. This webinar will share recently completed research on guide qualifications and training standards currently in use around the world. Our speaker, Dan Moore, is a veteran tour operator and guide who now consults on the issue. He’ll raise the following questions and more:
- Are there universal skills required to be a guide, regardless of activity or geographic area?
- Should industry-wide qualifications be adopted? Should they be enforced?
- Does the industry need the additional burden of guide standards in order to operate successfully?
There will be time for questions at the end of the presentation, an email address for ongoing comments ([email protected]), and the ATTA expects to continue this dialog at the upcoming Adventure Travel World Summit in Killarney, Ireland, Oct 6 – 9, 2014.