“The findings in this report drive forward our firm belief that all sectors of the adventure travel industry must work together to achieve development and cultural and environmental protection goals,” said Shannon Stowell, president of the ATTA. “Countries like Switzerland, New Zealand and Canada can provide models for developing countries as well as continue to innovate and push the boundaries further. It is encouraging to see Chile’s rise to number one; their stable economy, wealth of adventure activities and dedication from their tourism boards on nature-based travel, indicate an understanding of the long-term value of well-managed adventure travel.”
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