In conjunction with Visit Florida, ATTA Regional Director, North America, Russell Walters, and AdventureEDU Educator, Richard Edwards recently delivered a two-day AdventureEDU module in Apalachicola, Florida. The focus of this second in a series of two training modules was on marketing to consumers and the travel trade. Walters and Edwards took 40+ participants through a series of short presentations and interactive working groups to prepare participants to market their destinations and products to the active and adventure travel market.
Walters noted, “Florida’s rural regions with their charming downtowns and access to unique natural assets have experienced tremendous demand the past two years. It has been exciting to see community members coming together to share learnings and local knowledge to better position themselves to meet the needs of this growing market segment.”
This second session followed training from two previous Module 1 sessions held in Steinhatchee and Sebring. The prior Module 1 sessions focused on strengthening the capacity of Florida’s unique rural destinations to compete successfully in the adventure travel and ecotourism segment. The training was attended by guides, DMOs, and accommodation representatives from the region.
Florida's off-the-beaten-path destinations have beautiful trails and springs, culinary activities, cultural experiences, and events. This AdventureEDU training with the Adventure Travel Travel Association helps further promote these destinations that offer amazing outdoor and adventure opportunities for consumers.
There is a final training in Okeechobee, 12-13 April 2022. For more information and to register, click here.