The Adventure Travel Trade Association and its recent Adventure Travel World Summit in Aviemore, Scotland, were mentioned by Fast Company blogger Michael Valkevich in his blog post about the increasing trend of consumers being increasingly willing to pay more for the 'Total Experience," or the seamless transition between all parts of the travel experience.
Valkevich says a good indicator of this is "Another is the growing influence of groups like the Adventure Travel Trade Association, or ATTA, which is hosting their Adventure Travel World Summit this week. Check it out--these people are promoting and advocating one of the fastest-growing and most successful travel sectors, one that serves people who are demanding a bit more from their hard-earned time off."
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