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(SEATTLE) December 7, 2016 — Salta, Argentina, will serve as host of the 2017 Adventure Travel World Summit (ATWS), scheduled for October 16-19, 2017. The Summit is the Adventure Travel Trade Association’s (ATTA) premiere annual gathering of the global adventure tourism industry for inspiration and education as well as networking and showcasing new adventure products and destinations. Salta, Argentina has been selected due to the country’s diverse adventure opportunities: the deserts of the Puna; the verdant jungles of Iguazú; the multicolored mountains of Salta; Patagonia and the Andes; the wine routes; and the rich culture and folklore found throughout the country.
“With the ATWS, Salta will be able to show to the world an incredible variety of landscapes, the gaucho influence, the ancient culture of its nine ethnic groups, the places declared World Heritage Sites by UNESCO, and its rich gastronomy, always accompanied by its wines, which are some of the highest quality in the world,” said Fernando Escudero, who was a key force at Salta’s Ministry of Tourism in bringing the Summit to Argentina.
“For years now Salta, Argentina has been attending Summits and been focused on being present in front of the adventure travel community,” said ATTA President, Mr. Shannon Stowell. “As a whole Argentina represents a diverse culture and environment, and recently, its government has become dedicated to bringing adventure to the forefront of its tourism strategy.”
The ATTA released today the educational theme of the Summit: Unite. Protect. Lead. The ATTA will select speakers and topics that exemplify the theme’s spirit, which was inspired by the gauchos of Salta. With their independent spirit, the gauchos united a community with shared values and protected a country they cared for, one renowned for some of the world’s highest biodiversity. Inspirational keynote presentations along with breakout concurrent sessions and roundtable discussions compose the educational opportunities at the Summit.
The Governor of Salta, Juan Manuel Urtubey is eager to welcome delegates: “Salta is a surprise for the soul. It is a province full of colors, landscapes and people who wait for visitors as if they were friends. It is a land of music and poets, museums and wine, quietness and fun.The world has discovered Salta and us, those who were born and live in Salta, we are happy just for that.”
An estimated 850 adventure travel professionals, representing tour operators, gear companies, media outlets, travel agencies and advisors and destination marketers will converge in Argentina to create new partnerships and connections, deepen their understanding of the adventure travel industry and strengthen their commitments to sustainable business practices. See the nearly 200 delegates already registered.
Pre-Summit Adventures will allow delegates to explore adventure offerings throughout the country of Argentina. MARKETPLACE sessions will allow adventure travel buyers to find unique tour suppliers and accommodations from around the world, while MediaConnect affords delegates with valuable time slots to pitch travel writers, bloggers and editors.