(SEATTLE) - July 18 2008 - Lisa Alley, with expertise in international economic development, has joined the global Adventure Travel Trade Association (ATTA) as a business development manager to focus primarily on membership growth and business development initiatives in the Nordic nations, Mexico, Central America, and in South East Asia.
In her new role, Alley is responsible for driving ATTA membership development, with emphasis on international tour operators and accommodations, as well as support sales efforts for the ATTA's major industry events, including its annual Adventure Travel World Summit events (www.adventuretravelworldsummit.com). She joins ATTA Vice President of Business Development Chris Chesak who has overseen the ATTA's recent spate of membership growth, which has doubled in less than one year to nearly 500 members worldwide.
Alley has worked with various government-sponsored development programs and academia in building strategic business alliances that promote sustainable adventure tourism in Eastern Europe, sub-Saharan Africa, Central America, India and Southeast Asia. Alley has been recognized for her work in strategic public relations and marketing, sustainable tourism development, and donor-funded program management. She most recently worked for Nathan Associates, Inc., on projects in El Salvador and Indonesia, for Xola Consulting in India, and with National Geographic Traveler magazine while based in Washington, DC. Additionally, this summer Alley will teach a course on volunteer-tourism at The George Washington University.
Established in 1990, the Seattle-based ATTA (www.adventuretravel.biz) is a global membership organization dedicated to unifying, professionalizing, promoting and responsibly growing the adventure travel market worldwide. ATTA Members include tour operators, destination marketing organizations, tourism boards, travel agents/agencies, guides, lodges/resorts/attractions, media, and service providers. Host of the Adventure Travel World Summit events, the ATTA provides professional support, development, education, research marketing, career building, networking and cost-saving resources to its members.