Latest from the ATTA
- Women in Travel Chooses Digital Format for the International Women in Travel & Tourism Forum 2021
- Adventure Travel Trade Association Becomes Official Partner of Switzerland Tourism in their Newly Announced Swisstainable Strategy in Tourism
- From Guides to CEOs, Women in Adventure Travel are on the Rise
When it comes to technology, the survey found that the main difference between older and younger generations is that aging consumers prefer more personal attention. While the majority of Americans are comfortable researching and purchasing products online, 63% of over 50s reported speaking with a sales associate in person when researching consumer electronics purchases, versus 47% of those ages 18-49. Older consumers also reported being frustrated with the complexity of new technologies.