The Adventure Travel Trade Association is bringing AdventureWEEK to Baños, Ecuador, and applications are now open for international buyers and travel media. Running 21–28 October 2026, AdventureWEEK Baños will offer a week of immersive field experiences, structured marketplace sessions, and the kind of on-the-ground introductions to local operators and suppliers that translate directly into lasting business partnerships.
What Is AdventureWEEK?
AdventureWEEK is a fully-hosted intensive familiarization trip (FAM) in which the ATTA partners with a destination to showcase its best adventure travel offerings. For outbound tour operators, specialized travel agents, and international travel media, it is a rare opportunity to experience a destination in depth — not from a hotel conference room, but from river corridors, mountain trails, and cloud forest lodges. During the week, participants attend two or three structured Marketplace sessions where they meet face-to-face with local operators and ground suppliers. A multimedia storytelling team joins to document the experience and amplify the destination through photos, video, and social media.
What Baños Has in Store
Few destinations in Ecuador — or in all of South America — pack as much variety into such a compact space. Baños sits at the edge of the Andes, where the highland terrain drops sharply toward the Ecuadorian Amazon, and the result is a landscape of extraordinary contrasts: active volcanoes, canyon rivers, cascading waterfalls, cloud forests, and trails that link Andean communities to Amazonian ecosystems. It has earned its reputation as a premier adventure destination by delivering on all of it.
Beyond the landscape, Baños is a genuine crossroads. Andean traditions, Amazonian influences, and a contemporary local tourism sector shaped by resilience and creativity come together here in ways that produce compelling stories and genuinely differentiated product. For buyers seeking innovations in their Latin America portfolios, and for media looking for rich visual environments and narratives that go deeper than the expected, Baños delivers.
For Buyers: Source Product, Build Relationships
AdventureWEEK is designed to move fast and go deep. As a buyer participant, you will spend the week traveling the destination, experiencing its signature adventures firsthand, and meeting the local operators and suppliers who make those experiences possible. The Marketplace sessions take place on the final day, allowing you to do business at the end with that experience perspective in mind. Marketplace facilitates structuring conversations into focused, one-on-one meetings so you leave with contacts, product knowledge, and the kind of trust that starts a real business relationship. No cold emails. No trade show noise. Just direct time with the people building adventure travel in Baños.
Space is intentionally limited to ensure quality connections.
Submit Your Buyer Application →
For Media: A Story Worth Telling
AdventureWEEK Baños offers international travel media access to a destination that combines dramatic scenery with genuine human stories. From the guides working the canyon routes to the communities hosting travelers at the intersection of two ecosystems, the storytelling material here runs deep. Media participants travel alongside buyers throughout the week, covering the destination in full and returning home with content that places Baños in front of global adventure audiences.
The ATTA's own multimedia team travels with the group, and the resulting content is distributed across the ATTA's platforms and partner channels for additional reach.
Submit Your Media Application →
Learn More and Apply
Dates: 21–28 October 2026
Location: Baños, Ecuador
Full event details, including eligibility criteria and what is covered for hosted participants, are available on the event page. Applications close 11:59 PM (GMT), 24 July 2026. Final selections will be announced by August 2026.
Explore AdventureWEEK Baños 2026 →
