AdventureWeek Ecuador Showcases the Diversity of Mainland Ecuador

20 March 2015

awe-ad-portrait(SEATTLE) March 20, 2015 – The Adventure Travel Trade Association (ATTA; has partnered with the Ecuador tourism ministry to create and offer AdventureWeek Ecuador, a ten-day familiarization (FAM) journey through the
the country that boasts some of the most diversity in landscape, ecology, and culture in the world. North American-based operators and travel advisors, as well as journalists and media specializing in adventure travel tour offerings and stories are invited to participate from June 13 - 22, 2015.

The ATTA and Ecuador have committed to raising the awareness of the adventure tourism potential of the country. Selected participants will experience world-class eco-lodges, cultural encounters and guided experiences through national parks and preserves that very few tourists are currently aware of in mainland Ecuador.

Cotopaxi“The AdventureWeek product is totally unique to the ATTA,” said Antonio Del Rosal, ATTA’s Executive Director for Latin America. “We pick the top operators in their class in Ecuador and we match them with the most qualified international buyers and media. The result will be a boost in Ecuador’s reputation as an adventure destination.”

AdventureWeek Ecuador will host up to 20 participants. A core component of the trip is a chance for buyers to meet with a group of local operators during a “Marketplace” session to foster an understanding of the adventure tourism market and begin partnership building. Participants will also get to attend adventure “master classes” -- hands-on workshops intended to offer practical tools for offering adventure products in Ecuador.

Chimborazo_Reserva-Fuanistica-Chimborazo_33The ten-day itinerary will feature a mix of activities related to culture, nature and adventure. Participants will be hosted by three trusted local adventure operators: Metropolitan Touring, Surtrek and Tierra del Volcan. The trip includes a stay at the award-winning Mashpi Lodge in the Ecuadorian cloud forest, a train ride on the historic Tren Crucero across the Andes,  a visit to Quechua villages on the Napo River and guided hiking around Cotopaxi volcano.

Interested buyers and media are encouraged to apply here and register now to participate in a free educational webinar on Thursday, April 9. Rebeca Yañez, ATTA’s Membership Director for Latin America will moderate a presentation by Maria Jose Teran from the Ecuador Ministry of Tourism and local tour operators showcasing the diverse offerings in cultural, environmental and activity-based experiences in the region.

About the Adventure Travel Trade Association

Established in 1990, the Adventure Travel Trade Association (ATTA) serves more than 1,000 members in over 90 countries worldwide. Members predominantly include tour operators, tourism boards, specialty agents and accommodations with a vested interest in the sustainable development of adventure tourism. The ATTA delivers solutions and connections that propel members towards their business goals and the industry toward a responsible and profitable future. Through its regional AdventureConnect events and annual Adventure Travel World Summit trade conference, the ATTA excels in professional learning, networking and partnering services. With expertise in research, education, adventure travel industry news and promotion, members of the ATTA receive competitive opportunities that help establish them as leaders in adventure tourism. (

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