AdventureTravelNews

AdventureNEXT San Luis Potosi Draws New Attention to Mexico

230 delegates gathered in San Luis Potosi from November 29th to December 1st for the first AdventureNEXT in Mexico. Adventures prior to the event had international tour operators and outbound tour operators experiencing the rich adventures offered in Mexico, from rappelling into a cave 470 meters deep to jumping waterfalls in the turquoise blue Mica river.

Seven stunning waterfalls punctuate the Mico River allowing adventurous travelers a chance to jump and swim. Photo © ATTA / Casey Hanisko

Seven stunning waterfalls punctuate the Mico River allowing adventurous travelers a chance to jump and swim.

“My first ATTA event was an unqualified success and A BLAST! I was very impressed by SLP, and found the opportunities to network and meet fellow travel industry folks invaluable both personally and professionally. I am very much looking forward to my next ATTA event.” — Darian Martyniuk, Centam Travel

Juan Manuel Carreras Lopez, Governor of San Luis Potosi, spoke at the event about the developing importance of tourism for Mexico. Adventure travel is the natural niche to move travelers away from beaches and inland to the developing travel opportunities around the country.

ATTA President Mr. Shannon Stowell agreed and commented in his opening keynote, “Some people would say that one of San Luis Potosi’s weaknesses is a lack of beaches. I say it could be the key to positioning yourself as one of Mexico’s, and the world’s, unique adventure destinations.” He continued, “…it will take hard work to really get there and that will require collaboration between government, businesses and non-profits.”

The concurrent sessions during the event had eager delegates who appreciated the advice from the adventure travel industry experts presenting on key topics related to risk management, adventure travel trends and marketing, community tourism development and more. “Pati” Ruiz Corzo, said fittingly that indigenous based community tourism is an “inner adventure experience.” Many of the attendees agreed and were moved by her passionate presentation.

We are pleased to share a few photo highlights from the event:

Parroquia de la Purisima Concepcion, Real de Catorce

Church at Real de Catorce. Photos © Hassen Salum

This may be one of my favorite places. Edward James Surrealist Gardens. An intrepretstion of his dreams in the wild nature of Xilitla.

Edward James Surrealist Gardens. An intrepretation of his dreams in the wild nature of Xilitla.

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Ogarrio Tunnel at Real de Catorce. Photos © Hassen Salum

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Only reusable water bottles at ANEXT SLP

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Shannon Stowell closing remarks. Photos © Hassen Salum

Photo © San Luis Potosi Turismo

ATTA team and a group of AdventureNEXT delegates from San Luis Potosi. Photo © San Luis Potosi Turismo

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Luis Vargas Plenary Session: The Fine Line Between Truth and Fiction: Mexico as a Growing Adventure Travel Destination. Photos © Hassen Salum

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Delegates used the ATTA Event App to connect with delegates and set up in person meetings.

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