The recent merger between Wild Scotland and Activity Scotland, stemming from a discussion started at the 2010 ATWS, was covered in the Sunday version of the Scotsman.
The new body – the Wildlife and Adventure Tourism Association – aims to market Scotland as a “one-stop shop” for outdoor activity holidays.
Discussions over the link-up began at the Adventure Travel World Summit in Aviemore in October and coincide with the Scottish Government’s “Year of Active Scotland”.
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