The Adventure Travel Trade Association (ATTA) is thrilled to bring the Adventure Travel World Summit (ATWS) 2026 to Québec City, Québec, Canada 14–17 September 2026, marking the Summit’s highly anticipated return to North America. The global flagship event, widely regarded as the most important annual gathering for adventure travel professionals, is expected to draw close to 800 tour operators, destination representatives, media, and thought leaders from around the world.
Hosted at the Québec City Convention Center, ATWS 2026 features a full slate of programming including educational sessions, keynote presentations, structured and spontaneous networking, a Marketplace for business matchmaking, MediaCONNECT sessions, and the signature “Day of Adventure” that brings delegates into the region’s landscapes and culture.
Québec City, a UNESCO World Heritage site and the birthplace of French North America, offers a culturally rich backdrop for the Summit, with historic Old Québec, the St. Lawrence River, and a gateway to vast forests,rivers, lakes and nearby mountains ready to inspire delegates from around the world.
Québec as Summit Host
The selection of Québec as the host underscores the destination’s renowned reputation as a four-season adventure travel playground where culture, nature, and outdoor activity intersect. Participants will have an opportunity to experience the province’s diverse adventure offerings, from urban heritage to wilderness paddling and hiking, through curated Summit activities.
Québec’s selection as host for ATWS 2026 also reflects a long-standing and deeply rooted commitment to adventure travel and to the Adventure Travel Trade Association. Over the years, the province has welcomed multiple ATTA events, including ATWS Charlevoix, AdventureELEVATE, and AdventureWEEK, demonstrating sustained leadership, partnership, and investment in the global adventure travel community. This history of collaboration underscores Québec’s role as a trusted, engaged destination that consistently supports industry growth, knowledge sharing, and meaningful connections across the adventure travel sector.
Programming & Professional Value
Adventure Travel World Summit blends thought leadership, market insights, industry innovation, and high-impact networking. The event’s structured Marketplace facilitates pre-scheduled meetings between suppliers and buyers, while MediaCONNECT gives delegates a forum to pitch story ideas directly to international travel writers, editors, and content creators.
Registration includes entry to all Summit sessions, networking events, and the Day of Adventure that encompasses transportation, a guided experience, and equipment where needed, offering attendees both business development and destination immersion.
No AdventureELEVATE North America in 2026
Due to ATWS being hosted in North America in 2026, ATTA has paused AdventureELEVATE North America for the year, with plans to return in 2027. This ensures the North American community can focus its attention on the Summit while still engaging with other regional events in the global calendar, such as AdventureELEVATE Europe (Catalonia) and AdventureELEVATE Latin America (Perú).
With ATWS 2026 anchoring the year in Québec City, adventure travel professionals have a singular opportunity to reconnect face-to-face, sharpen business strategies, showcase products and destinations, and forge partnerships that will shape the future of the industry. Event details are available now on the official Summit site.