<i>Adventure Travel – Staying Power</i> February 25, 2011 at NY Times Travel Show

27 January 2011

An Industry Partner to the New York Times Travel Show, the Adventure Travel Trade Association (ATTA) will host its New York Regional Meeting for tourism industry professionals at the 2011 New York Times Travel Show.

ATTA President Shannon Stowell and Vice President Chris Doyle will deliver the featured program, Adventure Travel – Staying Power, where they will offer a synopsis of emerging trends within adventure tourism, provide insights into significant shifts in the marketplace, illustrate how “adventure travel” has earned its place in the permanent lexicon of the leisure travel industry and in the minds of consumers, and will convey how the stature of adventure travel has risen and captured the attention of national tourism boards and heads of states as a viable, sustainable economic force worldwide.


Seattle based, the ATTA is a global membership organization dedicated to unifying, networking, professionalizing, promoting and responsibly growing the adventure travel market. The ATTA’s New York Regional Meeting, sponsored by Innovation Norway, is open to travel industry professionals – tour operators, destination marketing representatives, specialty and adventure travel agents, service partners, consumer and travel trade media.


Focus on Adventure Trade Only Day, Friday, February 25, 2011 - 10:15AM-12:00PM EST


New York Times Travel Show – Jacob K. Javits Convention Center, Hall 1E

Directions: http://www.nyttravelshow.com/accommodations-directions.html


More Info & Registration - Focus on Adventure: http://www.nyttravelshow.com/focus-on-adventure.html

NY Times Travel Show Registration required: https://www.goeshow.com/mse/nytts/2011/trade_registration.cfm

Registration for the ATTA Regional Meeting on February 25, 2011 is $20 in advance ($30 on site) and includes access to Conference Sessions, Lunch, Exhibition Hall and Travel Industry Reception. Space is limited.