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(SEATTLE) – June 12, 2007 – Creator and host of the global adventure travel community’s annual gathering of executives, the Adventure Travel Trade Association (ATTA) today announced industry luminaries it has named to the Advisory Committee for the October 4-7, 2007 Adventure Travel World Summit being held in Whistler, B.C., Canada.

Reflecting the make up of its more than 350 corporate members, the ATTA’s 2007 Adventure Travel World Summit (ATWS) Advisory Committee is comprised representatives of tour operators, tourism boards, destination marketing organizations, adventure travel specialty agents, academia, partner adventure travel associations, as well as service partners to the industry.  Representing adventure and sustainable travel business interests globally, 2007 ATWS Advisory Committee members include:

  • Eric Brodnax, Vice President, Orbitz Worldwide and General Manager, & Outside Online
  • Costas Christ, President, Adventure Council
  • Kristin Dahle, Director of Innovation Norway-Tourism Americas, Innovation Norway
  • Annie Ellicott, President, LeapUp Marketing Solutions
  • Scott Fitzsimmons, President, Zegrahm Expeditions
  • Jerre Fuqua, President, First Choice Expeditions
  • Wendy Hesketh, AMTAVE (Mexican Association of Adventure Tourism and Ecotourism)
  • K.C. Hoppe, Director, Tour & Specialty Operators, Virtuoso
  • Michael Kaye, President & CEO, Costa Rica Expeditions
  • Kristin Lamoureux, Director, International Institute of Tourism Studies, The George Washington University
  • Praveen Moman, Co-Founder, Managing Director, Volcanoes Safaris
  • Peter Rudy, Director, KE Adventure Travel
  • Chris Seek, President, Solimar International Inc.
  • Alicia V. Stevens, Director, AMNH Expeditions, Senior Advisor, International Business Development American Museum of Natural History
  • Ang Tshering Sherpa, President ~ Nepal Mountaineering Association, Managing Director ~ Asian Trekking of Kathmandu, Nepal, and Honorary Consul of Belgium to Nepal
  • Richard J. Weiss, Principal, Strategic Travel Consulting

Biographies of the 16 new ATWS Advisory Committee members are available at

“Organizational and geographic diversity at each ATTA World Summit is integral to our success,” said ATTA President Shannon Stowell.  “We’re honored by these leaders who bring dimension, expertise and unique perspectives from the corners of the globe – all are essential to the ATTA and will help us to deliver a stand-out event that meets and exceeds delegate expectations.”

To ensure a fresh flow of perspectives greet Summit delegates, new ATWS Advisory Committee members are selected annually.  Committee members provide advice and direction to Summit organizers, helping to ensure all sectors of the industry are properly represented.  Specifically, Advisory Committee member responsibilities include providing feedback on Summit plans and activities, and serving as ambassadors before, during and after the event.

“I am more than happy to help with 2007 ATWS because its leaders are committed to an event that actually advances the state of the art of adventure travel,” said  Michael Kaye, President & CEO, Costa Rica Expeditions.  “So many of the other conferences are, pardon the pejorative, academic.”

In its third year, the Adventure Travel World Summit will continue to deliver a premier international forum for executive-level industry networking, multi-disciplinary sessions aimed at marketing, sustainable and responsible growth, and solutions-oriented dialogue and debate on critical topics. “Conversion” is the underpinning theme for the 2007 ATWS. Keynote presentations and a mix of strategic and tactical interactive roundtables, workshops and forums will help adventure travel organizations turn operational, marketing, partnership and prospect opportunities into measurable business results.

“I consider the Adventure Travel World Summit more than an educational experience,” said KE Adventure Travel Director Peter Rudy.  “Attendance is crucial to observe and influence as the adventure travel market matures to become a more unified force in the overall travel and leisure industry.

Seattle-based, the ATTA ( is a strategic membership organization representing more than organizations dedicated to raising the profile of adventure travel globally.  Established in 1990, the ATTA provides services, knowledge, and connections that help its members succeed in their businesses and contribute to responsible and sustainable industry growth.

Media Contact:
Chris Doyle
ATTA Director
[email protected]

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