Adventure Travel Media Source Gains New Clients, Patagonian Expedition Race & iExplore

13 January 2010

Officials of the Wenger Patagonian Expedition Race have named Colorado-based Adventure Travel Media Source (ATMS) as their PR Agent for the 2010 Race, while iExplore named ATMS as their PR Agent.

About the Patagonian Expedition Race: The Patagonian Expedition Race will celebrate its 6th year on February 9 when they kick off this year’s 9-day event.  The Race encompasses trekking, sea kayaking, mountain climbing, mountain biking and orienteering in one of the wildest places left on the planet – Chilean Patagonia.  The route is not divulged to participants until the Race begins.  Teams from 18 countries are signed up to participate including three from North America.

About iExplore: Founded in 1999, Chicago-based iExplore is the #1 ranked website for adventure and experiential travel, with over 1,000,000 visitors per month. They are Google's "authority site" in the adventure travel category, and power adventure tours behind many trusted brands like Expedia, Travelocity, Travel Channel, Fodors, Frommers and Lonely Planet, to name a few. Acquired in 2007, iExplore is an independently-operated division of TUI TRAVEL PLC, a multi-billion pound international leisure travel business based in the United Kingdom.

About ATMS: ATMS, representing more than 100 of the top adventure travel outfitters, is a full-service PR agency focused exclusively on the active, experiential and cultural travel markets.