SEATTLE, WA (May 27, 2014) – The Adventure Travel Trade Association (ATTA; www.adventuretravel.biz) launched a new online store this week where association members and other organizations in the travel industry can download original research papers and data. As a benefit to members of the ATTA, many downloads are available free of charge, while others within the industry community can purchase research “a la carte” through the new area of the AdventureTravel.biz website.
The ATTA has been involved in original and collaborative research since 2006 as part of its mission of educating and professionalizing the adventure travel industry.
One of the initial research offerings is the just released 2014 Industry Snapshot, a comprehensive health check of the adventure travel industry created by surveying several hundred tour operators in sixty-nine countries. The research includes compelling up-to-date information about trending destinations, activities and industry business practices. The Snapshot is offered for free for ATTA members and can be purchased and downloaded by anyone in the travel community.
“The ATTA strives to highlight best practices that will influence the strategic direction of the industry toward protecting natural and cultural capital,” says Shannon Stowell, ATTA President. “By offering research reports we can make this knowledge accessible to a wider community who can help move the industry in the right direction.”
Research reports are available to organizations who are interested in exploring the benefits of ATTA membership before making an annual commitment. Companies with specific business needs might also appreciate having access to individual reports.
Many of the ATTA’s proprietary research papers are available now on the website (www.adventuretravel.biz/research), including the in-depth Adventure Tourism Marketing Study from 2013 that reported on adventure travelers and trending research and booking patterns. Other titles include “Voluntourism”, “Booking Systems”, and several destination spotlights (Ireland, Peru, Mexico, Macedonia) resulting from “QuickPoll” surveys. New products will be added to the library as they are produced.
Established in 1990, the Adventure Travel Trade Association (ATTA) serves nearly 900 members in 80 countries worldwide. Members predominantly include tour operators, tourism boards, travel advisors and accommodations with a vested interest in the sustainable development of adventure tourism. The ATTA delivers solutions and connections that propel members towards their business goals and the industry toward a responsible and profitable future. Through its regional AdventureConnect events and annual Adventure Travel World Summit trade conference, the ATTA excels in professional learning, networking and partnering services. With expertise in research, education, adventure travel industry news and promotion, members of the ATTA receive competitive opportunities that help establish them as leaders in adventure tourism.
For more information:
- Adventure Travel World Summit
- Adventure.Travel – the travelers’ guide to finding adventure featuring ATTA member operator tours
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