Adventure Tourism Development Index 2009 Report

16 February 2010

Adventure Tourism Development Index 2009 ReportA joint initiative of The George Washington University, the Adventure Travel Trade Association and Xola Consulting, the Adventure Tourism Development Index (ATDI) ranks 192 countries based for their adventure travel competitiveness.

The 2009 ATDI Report, in three parts, is available below at no charge.

The methodology relies on hard data and expert surveys to asses countries in 10 pillars:

  1. Sustainable Development
  2. Health
  3. Safety
  4. Security
  5. Cultural Resources
  6. Natural Resources
  7. Adventure Activity Resources
  8. Infrastructure
  9. Entrepreneurship
  10. Image
The top three developing countries this year were the Slovak Republic, Israel and the Czech Republic. The top three developed countries were Iceland, Switzerland and New Zealand.
  • Download full report: Click here.
  • Download the pillar scores for developing countries: Click here.
  • Download the pillar scores for developed countries: Click here.
Survey and other research data gathered to generate the ATDI rankings can be customized for a fee. Xola Consulting can create reports to help inform and support country adventure development and marketing objectives. Contact Xola for more information on custom reports.