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Adventure Life Welcomes New CEO Monika Sundem

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Adventure Life welcomes Monika Sundem into the role of Chief Executive Officer. She will succeed founder and CEO Brian Morgan and is assuming all responsibilities starting July 1, 2021.

Mrs. Sundem is a long-time employee and member of the management team, with over 15 years of experience with the company. She has held positions in reservation fulfillment, trip planning/sales, and more recently acting Sales Director of Adventure Life. As incoming Chief Executive Officer she commented: “I would like to take this opportunity to thank Brian for his many years of support and leadership. His steadfastness and dedication to the company has been instrumental in stabilizing our business during a difficult year, and I look forward to taking on this role in further strengthening our industry partnerships as well as continuing to provide a high level of service to our travelers.”

Mr. Morgan praised the transition as a positive turning point for the business: “After 22 years of growing the company, I feel it is in better shape than ever before. We met the challenges of the pandemic head-on, and embraced the opportunity to improve processes and infrastructure. Monika has been integral in guiding us through this time, and I’m excited to see where she will take the company in the coming decade. Saying goodbye to something that has been such a huge part of my life for so long has its challenges, but at the same time, this team of employees is so strong, so experienced, and so dedicated that it’s also exciting to watch where the company will soar from here.”

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